MILWAUKEE, WI Jan. 24, 2023 — Falk Group Public Relations today announced its merger with Harrisburg, PA-based MERIT, an industry leader in Market Invention with a focus on challenger brands.
The newly merged agency results in an expansion of combined agency resources for Falk and MERIT’s current clients. In addition, the merger grows MERIT’s Milwaukee operations and MERITS’s national footprint. Long-time PR consultant and Falk Group Founder and President Susie Falk will lead MERITS’s Public Relations team as Director of Public Relations. She joins other Milwaukee creative powerhouses who have joined Merit in recent years including Steve Drifka, Chief Creative Officer; Denise Kohnke, Chief Strategy Officer; and Travis Knutson, Chief Technical Officer.
With headquarters in Harrisburg, PA, and key staff hailing from Washington, D.C., Boston, Cincinnati and Milwaukee, MERIT is known for identifying untapped market communities and belief systems to shape new markets. This marketing discipline is known as Market Invention. MERIT’s services include brand launches, pivots for challengers, omni-channel creative development, primary and secondary research, and business strategy for funded start-ups and M&A clients.
The merger with Falk Group expands MERIT’s portfolio of services to include media relations, influencer marketing, brand journalism, cause and advocacy marketing, investor relations, crisis communications and event planning. The merger became effective Jan. 23, 2023.
Founder and CEO of Merit Marketing Adam Vasquez said, “Susie Falk and her agency’s highly effective PR strategy and execution will serve our clients – current and future — extremely well. Public relations that connects the market community such as industry influences, media, academia, consumers, etc. is a critical piece of Market Invention. The Falk Group has a reputation for trust and professionalism. We are excited for the future of our agency and how the merger will add value for our collective clients.”
