Better Business Bureau: Donating for Maui wildfire relief

Milwaukee, Wis. – The latest news is that devastating wildfires in Maui, Hawaii are prompting evacuations on that island. Residents are receiving advice on what they can do to protect themselves and their homes. In the meantime those donors seeking to help support Maui relief efforts can consider the following tips.

Advice on Maui Relief Efforts

Review clarity of disaster relief appeals.  

Seek out appeals that are upfront and clear about what disaster relief efforts you are supporting.

Look for experience in disaster relief.  

Support experienced organizations that stand ready to provide quick and efficient assistance. Be cautious of organizations that form overnight in the wake of a disaster. Also consider whether the relief organization already has an established presence near the location of the disaster.

Donate money rather than goods.

Donating money is the quickest way to help and provides charities the flexibility to channel resources to impacted areas. Instead of donating food, consider supporting food banks near an impacted area. Visit Feeding America (a BBB Accredited Charity which works with food banks across the country.

Examine crowdfunding requests.

If engaging in crowdfunding, it is safest to give to someone you personally know and trust. Also review the platform’s policies and procedures, keeping in mind that while some crowdfunding sites take measures to vet posts, others don’t.

Verify charity trustworthiness.

Rely on expert opinion when it comes to evaluating a charity. We recommend giving to charities that meet all 20 BBB Standards for Charitable Accountability found at

The following organizations are BBB Accredited Charities (i.e., meet the 20 BBB Standards for Charity Accountability) currently raising funds to assist Maui relief efforts. This list will be updated as additional efforts come to our attention.

American Red Cross

Direct Relief


Salvation Army

Americares Foundation

Catholic Charities Hawaii

Matthew 25: Ministries

Operation USA

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For more information or further inquiries, contact the Wisconsin BBB at, 414-847-6000 or 1-800-273-1002. Consumers also can find more information about how to protect themselves from scams by following the Wisconsin BBB on FacebookTwitterInstagram and YouTube.

ABOUT BBB: For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2021, people turned to BBB more than 200 million times for BBB Business Profiles on 6.3 million businesses and Charity Reports on 25,000 charities, all available for free at There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving Wisconsin which was founded in 1939 and serves the state of Wisconsin.