PartsBadger: High-End mountain bike manufacturer bets on Milwaukee manufacturing partnership

Local startup manufacturer PartsBadger has partnered with high-end mountain bike manufacturer Yeti Cycles, on a 5 year project worth up to $13.8 million dollars. This partnership is estimated to create at least twelve (12) full-time, high-paying jobs in Cedarburg, WI and will benefit both PartsBadger and a significant number of local suppliers.

As part of the project, PartsBadger will be purchasing approximately $1.6 million dollars in new machinery from Illinois based LG Evans and an estimated additional $3.7 million will go to local distributors for material, tooling and plating services in the Greater Milwaukee area.

Colorado based Yeti Cycles, founded in 1985, is committed to making the best bikes in the world.  Yeti Cycles bikes are designed specifically for mountain biking applications, featuring: carbon fiber frames, patented suspension technology, and will soon feature hardware made by PartsBadger, in Cedarburg, Wisconsin.  

Milwaukee based PartsBadger, is a startup which launched in 2017 to change the way companies sourced their machined parts, a $60 billion dollar industry.  PartsBadger has developed technology to instantly quote machined parts, manage production, and deploy technologies on the shop floor to make parts faster and more efficiently than traditional methods.  With no outside funding, PartsBadger has grown to nearly $20 million in annual sales and currently employs 50 people.  In 2021 PartsBadger landed on the Inc. 5000 list as the 525th fastest growing company in America, while ranking #23 in manufacturing and #8 overall in Wisconsin.

Roy Dietsch, CEO of PartsBadger says, “Our partnership in Yeti Cycles is really unique to the industry. The goal is to provide Yeti insight and control of our manufacturing capacity, on-demand through a cloud interface.  This allows manufacturing to be ultra-responsive to Yeti’s needs while maintaining efficiency.  This should help reduce costs and supply chain risks, while creating a level of flexibility that is not possible with typical manufacturing arrangements.”