Northwestern Mutual: Earns best-ever showing on national ranking of “Top Next-Gen Wealth Advisors”

MILWAUKEE, Aug. 3, 2022 /PRNewswire/ — Northwestern Mutual wealth professionals earned 18 of the coveted spots – more than ever before – on Forbes’ 2022 list of “Top Next-Gen Wealth Advisors.” Not only did the company expand its presence on this year’s national ranking, but its advisors were also more than 15 years younger than their U.S. industry peers on average.

Northwestern Mutual. (PRNewsFoto/Northwestern Mutual)

The Forbes “Top Next-Gen Wealth Advisors” ranking recognizes leading wealth professionals who are age 40 or younger with at least four years of industry experience. Advisors are evaluated according to a variety of performance-based criteria covering assets under management, revenue generated and modeling industry best practices.  

“I’m incredibly proud of Northwestern Mutual’s diverse, talented and trusted force of wealth advisors who are committed to making a lasting impact on the lives of the clients they so proudly serve,” said Aditi Javeri Gokhale, the chief strategy officer, president of retail investments and head of institutional investments at Northwestern Mutual. “As we enter the largest intergenerational wealth transfer in history, more Americans are relying on the guidance of financial experts. Northwestern Mutual’s presence in this year’s Next-Gen rankings further demonstrates our ability to support the evolving needs of this next generation of clients.”  

Those recognized as Forbes “Top Next-Gen Wealth Advisors” include: 

Northwestern Mutual Investment Services and Northwestern Mutual Wealth Management Company, which are subsidiaries of Northwestern Mutual, offer a variety of investment products and services to help clients with financial protection, wealth accumulation, and estate preservation and distribution. These solutions include brokerage and advisory services, trust services and discretionary portfolio management for high-net-worth individuals. 

The pandemic inspired Gen Y and Z to plan, but uniquely, Northwestern Mutual is reaching out to them 

The COVID-19 pandemic and the economic turmoil that it created inspired many young professionals to make some changes in how they plan, spend and save money. They started saving more, paying down debt, investing, cut back on spending, and showed renewed interest in life insurance. 

Despite this seismic shift in planning attitudes among Gen Y and Z, relatively few financial services companies are strategically positioned to engage these potential new customers. But Northwestern Mutual is. The company is intentional about thoughtfully engaging prospective clients when they are younger and emerging in their careers. In fact, the average age of a Northwestern Mutual financial expert is 39, over 15 years younger than the U.S. industry average of 55, according to J.D. Power

On average, Northwestern Mutual’s customers become clients at the age of 32, far younger than the rest of the industry – especially among those who go beyond the transactional offering of a debit or credit card, or a one-time investment purchase, instead offering long-term financial planning and wealth management advice.

In addition to being younger, the company’s financial experts have more credentials than most others in the financial services industry. This combination of youth, relevance, capability and expertise enables the company’s advisors to create long-term relationships with clients that bridge 20, 30, and even 40 years.