Merit Marketing: Chief marketer names Merit a top marketing agency of 2023

MILWAUKEE, WI (Dec 19, 2022)  — Merit Marketing (Merit), an up-and-coming Milwaukee agency and first-of-its-kind marketing consultancy that specializes in challenger brands and the discipline of Market Invention, has been awarded a spot on Chief Marketer’s list of Top 200 Marketing Agencies of 2023. This is the seventh consecutive year the agency has been recognized amongst this elite group of brand and activation agencies throughout the United States.

“Our work, through the principle of Market Invention, is based on economics and belief systems and lives at the intersection of strategy and inventive creative. We focus on real, transformational change for our clients, so they stop competing in old, crowded spaces and create markets where they lead,” said Adam Vasquez, Founder and Chief Executive Officer, Merit. “To be recognized by a trusted industry publication like Chief Marketer affirms the valuable work we’re doing on behalf of our clients. The marketing and advertising industry has been broken for a long time. Brands and organizations can no longer spend their way to a market leadership position. The challenger brands, entrepreneurs, and funded startups that we work with are putting in the work to create long-term visions and business strategies that move beyond short-term marketing and advertising tactics to achieve true sector dominance.”

According to Chief Marketer’s selection committee and editorial team, winners were selected based on several criteria including insightful client testimonials; outstanding case study submissions; high-caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.

“This year’s CM200 represents an agency community made stronger and more resourceful than ever before,” says Jessica Heasley, Group Editor & Publisher at Chief Marketer. “We hope that brand marketers will consider the partners on this list for their 2023 programs. They have all demonstrated incredible creativity and resilience and are poised to transform challenges into opportunities in the year ahead.”