Lung Association: Turns Wisconsin turquoise to raise awareness of lung cancer, promote lifesaving screening

MILWAUKEE (May 3, 2022) – Next week, the American Lung Association in Wisconsin is turning the state turquoise to raise awareness of lung cancer and educate more people about lifesaving screening.

The Lung Association’s LUNG FORCE initiative’s annual Turquoise Takeover celebration (May 8-14) unites America to raise critical awareness of lung cancer, the nation’s leading cancer killer. Each year, the organization turns the nation turquoise, the signature color of LUNG FORCE. Here in Wisconsin, the Lung Association is illuminating major landmarks and buildings turquoise, including Overture Center for the Arts in Madison and in Milwaukee: Hoan Bridge, Hyatt Regency Milwaukee, Milwaukee Fire Department Headquarters, Mitchell International Airport – MKE monument letters, Mitchell Park Domes, Pabst Theater and Riverside Theater, The Pfister Hotel, Turner Hall, and the U.S. Bank Center.

Madison’s Mayor, Satya Rhodes-Conway, Milwaukee’s Mayor, Cavalier Johnson, and Milwaukee County Executive, David Crowley, will issue proclamations recognizing next week as Turquoise Takeover.

“Lung cancer remains the leading cause of cancer deaths among both women and men in our state. In 2022 alone, it is estimated that 4,500 Wisconsin residents will be diagnosed with lung cancer. But there is hope. The five-year survival rate – the percentage of people who are still alive five years after being diagnosed – increased by a dramatic 33% in the past ten years,” said Megan Cordova, executive director of the Lung Association. “Raising awareness and funds for lung cancer is more important than ever. We encourage our community to get involved in Turquoise Takeover.”

Lung cancer screening is key to early diagnosis, and early diagnosis saves lives. Unfortunately, the screening rate for high-risk individuals is just 5.7% nationwide and 10% in Wisconsin. On May 10, the Lung Association will release new public service announcements for the groundbreaking “Saved By The Scan” campaign called A Hope Story. This new public service announcement educates people who smoke and used to smoke about the low-dose CT scan that can detect lung cancer in the early stages, when the disease is more curable.

The “Saved by the Scan” campaign is making a difference. In fact, more than 750,000 Americans have learned if they are at high risk for lung cancer through the online quiz. If you smoke or smoked, learn more about lung cancer screening at

Turquoise Takeover Week was created by the American Lung Association’s LUNG FORCE – a national initiative uniting Americans against lung cancer in 2014. Learn other ways to get involved with Turquoise Takeover at