Firehouse Subs: Opens newest restaurant in Goerke’s Corner

WAUKESHA, Wis. – December 13, 2022 – Firehouse Subs® is pleased to announce the grand opening of its newest Waukesha restaurant. Located at 21481 E. Moreland Blvd. and part of the highly-anticipated Goerke’s Corner redevelopment, the restaurant is owned by Eric Erwin, Don Davey and Scott Anthony.

With more than 40 years of restaurant industry experience, Erwin has served as the Area Representative for Wisconsin since 2012, developing 20 Firehouse Subs restaurants across the state. As a Manitowoc, Wisconsin native, Davey played college football for the University of Wisconsin-Madison before a 10-year NFL career spent playing football for the Green Bay Packers and Jacksonville Jaguars. Anthony has been with Firehouse Subs since 2003 and now owns and operates 22 restaurants in Wisconsin and Central Florida with Erwin and Davey. 

“Every time we open another Firehouse Subs, it allows us to raise more funds for local first responder heroes,” said Erwin. “This is made possible through the portion of every purchase program that benefits Firehouse Subs Public Safety Foundation – the heart and soul of our brand.”

“It was my vision to bring Firehouse Subs to the great state of Wisconsin in 2013,” said Davey. “Since then, we have committed ourselves to further expand this one-of-a-kind restaurant brand in Waukesha County and bring our philanthropic commitment and hearty subs to even more members of the community.”

The Goerke’s Corner Firehouse Subs restaurant opens at 10:30 a.m. and closes at 9 p.m., seven days a week. The restaurant offers subs to go through online ordering, call-in phone orders, third-party delivery or takeout service at the counter inside. 

Erwin, Davey and Anthony are dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation®, which has granted more than $429,000 to first responders in greater Milwaukee, including City of Waukesha Police Department, Milwaukee Police Department and South Milwaukee Fire Department. A portion of every purchase at any Firehouse Subs in the U.S. benefits the Foundation, allowing the Foundation to achieve its mission of providing lifesaving equipment and resources to first responders and public safety organizations across the country.

Firehouse Subs serves a variety of hot specialty subs, piled high with premium meats and cheeses that are sliced fresh daily in-restaurant and steamed together to bring out the ingredients’ natural flavors, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

Founded by former firefighting brothers, the restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by local fire departments. This restaurant boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas, featuring restaurant owner Eric Erwin and his wife Bobbie Erwin playfully blocking infamous opponents of Wisconsin’s Buckingham U. Badger during a pick up game of football. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,200 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla. 

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) organization has granted more than $71 million to hometown heroes in 50 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.