Evolution Marketing: Uses business as a force for good: Owner hosts eco-open house for Earth Day 2022

NASHOTAH, WI APRIL 7TH, 2022: Evolution Marketing, LLC is excited to announce several actions they have taken to operate their business in an environmentally and socially responsible manner. Evolution Marketing has been on the cutting edge when it comes to small business adoption of low carbon practices and providing educational resources for business and community organizations to operate in a sustainable manner for over a decade. 

As part of the outreach education that Evolution Marketing is known for, their owner will be opening up her home for Earth Day to showcase a variety of eco-friendly residential home improvements and sustainable business actions they have taken. Experts from the residential green building, energy efficiency, renewable energy and sustainability space will also be on hand to answer questions and provide resources for the public, other business owners. 

As a sustainability consultancy, environmental communications, creative design and ethical marketing firm – Evolution Marketing prides itself on leading by example, demonstrating that a small professional services business can operate in a triple bottom line manner. Meaning they run all of their business management decisions through the lense of environmental stewardship (i.e. impacts on planet), corporate social responsibility (i.e. impacts on people, community, subcontractors and consumers) and economic viability (i.e. longevity of the business operations). 

“Evolution Marketing has been at the forefront of sustainability leadership in Wisconsin and always walked their talk. Their contributions to the business community have modeled positive corporate citizenship and they are a leader in adopting and implementing a carbon neutral policy,” explained, Jessy Servi Ortiz, Managing Director, Wisconsin Sustainable Business Council. 

Lisa Geason-Bauer, stated “When Evolution Marketing was started back in 2007, I really wanted to demonstrate to the business community that there is a model, which uses business as a force for good in the world.” One of Geason-Bauer’s favorite quotes reinforces the way she has operationalized Evolution Marketing services’ impact over the last (almost) fifteen years. The quote is, “B the change you want to see in the world!” 

In honor of Earth Month, Evolution Marketing is excited to announce that they have recently completed their B Corporation recertification. Every three years Certified B Corps are required to complete the most up to date version of the B Impact Assessment that is managed by nonprofit B Lab US & Canada. The certification process is based on the business meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. Recertification confirms these standards continue to be met on an ongoing basis. Evolution Marketing is pleased to share that our B Impact Assessment score has increased from 91.7 (in July of 2018) to 120.3 (in March of 2022). 

Evolution Marketing consists of people using business as a force for good in the world, to that end they have received many accolades for their work, as well as for their leadership in providing sustainability education, outreach to the Wisconsin business community and beyond. 

In March, Evolution Marketing was awarded a global  Communitas Award for Leadership in community service and corporate social responsibility based on our outreach and engagement work as detailed in the 2018 – 2020 Evolution Marketing Social Impact and Giving Report. 

In December of 2021, Evolution Marketing was recognized as a Wisconsin Green Masters Company for the seventh time by the Wisconsin Sustainable Business Council. Evolution Marketing is one of a handful of small businesses to receive this recognition. They also had the second highest score in the Greenhouse Gas Emissions category across all the program participants. 

Background on Carbon Actions 

In addition to being experts at communications, the members of the Evolution Marketing team are also practitioners of sustainable business initiatives. Since the founding of Evolution Marketing in 2007, the business has been managed in an environmentally and socially responsible manner. They completed their first carbon footprint analysis in 2010 and have taken several proactive steps to reduce their carbon emission and overall energy footprint of their home office. Evolution Marketing has been operating in a carbon neutral manner since Jan 1st, 2018 through their membership in the Carbonfund.org Small Business Partner Program. Evolution Marketing also strives to educate their clients, consumers and the public via yearly producing a Carbon Footprint and Operational Impacts Report, click here to see the 2020 Carbon footprint and Operational Impact Report.

“We were thrilled to learn about the Carbonfree® Partner Program for small businesses,” says Lisa Geason-Bauer, President of Evolution Marketing. “At Evolution Marketing we strive to make low carbon business decisions, from driving an all-electric zero emission vehicle to working with a local farm family to compost all our food waste. Through our partnership with Carbonfund.org we are able to off-set our small office footprint, and demonstrate in a transparent manner to all of our stakeholders (i.e. clients, community members, and contracted staff) our commitment to building a low carbon economy.”