BBB: Tip: Selling your home for quick cash? Not so fast!

Milwaukee, Wis. – If you are thinking about selling your home, you may be deciding between selling to a traditional buyer or to a home investor (or opportunity investor). You may have received offers or seen advertisements promising to buy quickly and for cash. Here’s what you need to know. 

Professional home investors make offers to sellers who are willing to sacrifice profit in exchange for a faster and simpler sale process. In recent years, iBuyers have emerged too – internet companies that use algorithms and proprietary valuation data to make no-obligation, all-cash offers to sellers.

BBB recommends the following tips to help you find the right kind of buyer for your home and avoid getting scammed.

 What to consider before selling your home to a home investor

  • Think about your time constraints. With traditional home sales, buyers can require a 45-day escrow period to allow time for appraisals, mortgage approval contingencies, inspections, and the like, which means completing a sale could take several weeks. On the other hand, home investors can usually close in a month or less and iBuyers can give homeowners a tentative offer within 24 to 48 hours and close in as little as a week. If time is of the essence, it may be worthwhile to consider one of the faster options, although you’ll likely sacrifice profit for speed.
  • Determine how much profit you need to make. The biggest con of working with a home investor or iBuyer is that you will almost always get a lower offer than you would from a traditional buyer. Traditional buyers may be willing to pay even more than market value for a home they’ve fallen in love with, while home investors are buying your home solely as an investment. That lack of emotional connection can cost you profit you may be counting on. Determining how much profit you need to make on the sale of your home ahead of time can help you make a sound decision when you receive an offer from any kind of buyer.
  • Factor in prep work. When marketing your home to traditional buyers, you’ll need to do a fair amount of prep work. Cleaning, decluttering, painting, staging, landscaping, photographing, and listing your home are all vital tasks when getting your home ready to sell. When you sell to an investor, you won’t need to invest time and money into this kind of prep-work. Forbes adds, “Typically, investors offer to purchase a property “as is,” many times sight unseen.  As a seller, that allows you to avoid any costly repairs that would normally be considered your financial responsibility.”
  • Research investing companies before you do business with them. Always look up businesses on before you share personal information or agree to services with them. Make sure the company has an official name, phone number, and physical address. Read customer reviews as well, keeping a close eye on any complaints or reports of dishonest dealings.
  • Don’t fall victim to a home investor scam. Scammers prey on a seller’s desire to make a quick sale by offering deals that seem too good to be true. They also take advantage of the fact that home investors don’t need any credentials to buy property. When considering an offer, ask plenty of questions and don’t settle for vague answers. Never give money to an investor before the closing date. Complete all transactions through a closing or escrow agent and don’t let anyone pressure you into making payments “off the books.”
  • Consider your alternatives. If you aren’t pressed for time, consider working with a full-service brokerage. You’ll need to do some prep work and it will take more time, but you’ll make a much larger profit on the sale of your home. You can also think about renting your home for an amount that covers your mortgage payments or setting up a lease-to-own agreement.

For more information

Read BBB’s tips on hiring a real estate agent

If you are selling your home, be on the lookout for scams. Learn more about foreclosure rescue scams and home title fraud. If you encounter a scam, please report it to Also, sign up for BBB Scam Alerts.  

Read more about BBB Accreditation Standards and BBB Standards for Trust. For more information or further inquiries, contact the Wisconsin BBB at, 414-847-6000 or 1-800-273-1002. Consumers also can find more information about how to protect themselves from scams by following the Wisconsin BBB on FacebookTwitterInstagram and YouTube.  ABOUT BBB: For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2020, people turned to BBB more than 220 million times for BBB Business Profiles on 6.2 million businesses and Charity Reports on 11,000 charities, all available for free at There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving Wisconsin which was founded in 1939 and serves the state of Wisconsin.