APPLETON, WI, May 2021 – Weidert Group, a full-service B2B inbound growth agency and Diamond Level HubSpot Partner, has been named the North American winner in the Grow Better Sales category in HubSpot’s Q1 2021 Impact Awards. HubSpot, a leading CRM platform for scaling companies, uses the award to recognize members of its Solutions Partner Program who go above and beyond to help their customers grow better.
The award was granted to recognize Weidert Group’s work with its client, Pumptec, a Minnesota-based manufacturer of industrial-grade, high-pressure commercial pumps for OEMs. When the pandemic forced business online, Pumptec engaged Weidert Group with the goal of launching a new website and adopting an inbound marketing strategy.
Weidert Group used HubSpot CMS to design and launch Pumptec’s new website, and developed advanced content and blog articles that demonstrated Pumptec’s expertise. As marketing qualified leads rolled in fast, Pumptec added HubSpot growth suite. A targeted pay-per-click campaign amplified results even further, for remarkable results, including a sales increase of 39% over the nine months since partnering with Weidert Group, and an average new customer sale increase of 89% over 2020 — all without increasing the sales team headcount.
“These outstanding sales growth achievements are a direct result of teamwork with a partner committed to inbound and removing friction from every possible point across their organization, from Marketing to Sales and Service,” said Greg Linnemanstons, President of Weidert Group. “I’m proud of our agency team — and of our remarkable client, Pumptec.”
Continuous improvement is now the ongoing focus of Weidert Group and Pumptec’s collaboration, as they add and refresh content using growth-driven design principles, eliminate friction from sales processes, and build on Pumptec’s mastery of HubSpot’s Service Hub to delight current customers. Learn more.
