WE Energies: Cookie book available Nov. 2

Milwaukee – It’s finally here! The 2021 We Energies Cookie Book will be available online at 8 a.m., Tuesday, Nov. 2. This year, We Energies is celebrating military service by sharing recipes from members of the U.S. armed forces.

Veterans and active service members submitted cookie recipes that reminded them of home. They also provided stories of how the sweet treats connected them to their families and friends.

Christy Schultz, a U.S. Army veteran who was deployed during Operation Desert Storm, said her mom would send tins of homemade cookies. The recipe, “Mom’s Peanut Butter Chocolate Chip Cookies,” was a squad favorite.
“Unfortunately, the cookies often times were no match for military transport and the hot desert sun. We would open up the tin to find our cookies to be melted crumbs. They were still delicious and my squad and I appreciated every last morsel,” Schultz said.

This year’s book also includes special sections from Wisconsin’s own 128th Air Refueling Wing and other organizations that support our troops. 

In addition to the online version, you can pick up a copy Saturday, Nov. 6, at American Family Field in Milwaukee or Fox Cities Stadium in Appleton. The Cookie Book also will be available at distribution events across the state through November. Details on all of the events are available at we-energies.com/recipes.

For everyone’s safety, all distribution events will be drive-thru only. Additional safety measures that align with the Centers for Disease Control and Prevention’s guidelines to prevent the spread of COVID-19 will be in place. Customers are asked to wear masks when picking up the Cookie Book.

Cookie Book by the numbers
This is the 93rd anniversary of the first We Energies Cookie Book. The time-honored tradition began as a way to promote electric appliances in 1928. In 2020, we distributed Cookie Books to nearly 200,000 customers.