Milwaukee, WI – One of Milwaukee’s most exciting destination neighborhoods
will become a host on the Tour of America’s Dairyland (ToAD) Bike Race starting
in 2022. The Brady Street Business Improvement District announced today it is
partnering with ToAD to bring the family-friendly race to the Brady Street
neighborhood next year.
Tour of America’s Dairyland is the largest competitive road cycling series in the
U.S. Each June it hosts 11 straight days of criterium-style racing throughout
Southeast Wisconsin. The 2022 ToAD event will include professional bike races
with racers from around the world, Brady Street-themed races, live music,
vendors, and more.
“Brady Street is known for its unique take on most things, and we’re excited to
bring the neighborhood together to add our special flare to the races through our
neighborhood,” said Andrea Rowe Richards, Brady Street BID Board Member.
“The businesses on Brady Street look forward to making this a new
The Brady Street Business Improvement District will make additional
announcements soon about events coming yet this year and about the status of
the Brady Street Festival, one of the longest running street festivals in