The Water Council: Announces seventh round of Pilot Program winners


Stacy Vogel Davis
(414) 988-8754
[email protected]

Innovations address algal blooms, nutrient capture, wastewater treatment & field runoff
MILWAUKEE, WI, Dec. 16, 2021 – The Water Council, a nonprofit championing water
technology innovation in the world’s freshwater hub, today announced the winners of its 2021 Pilot Program. Funded by grants from the Fund for Lake Michigan (FFLM), Milwaukee Metropolitan Sewerage District (MMSD) and Wells Fargo, the Pilot Program accelerates the validation of promising water technologies, paving a path to commercialization.

The winners address several water-related challenges in Wisconsin, including harmful algal blooms, wastewater treatment, nutrient capture and field runoff. The winners were selected by FFLM and MMSD from a diverse global field of applications based on their ability to offer innovative, integrated water solutions while maintaining a cost-efficient, scalable and deployable model:

• Bloom Optix/HAB Alert: HABAlert would be the first cost-effective technology for
identifying and counting cyanobacteria, which cause harmful algal blooms.
• Tomorrow Water/Proteus: The Proteus up-flow media filter technology is designed to
improve carbon diversion, energy efficiency and the tolerance of wastewater treatment
plants to “peak flow events” in the face of aging sewer systems and erratic weather
patterns caused by climate change.
• Water Resources Monitoring Group (WRMG): WRMG will field-test a low-cost system
called the “Turbidity Tracker” designed to estimate soil loss in real-time from agricultural
• Water Warriors: Water Warriors will demonstrate the effectiveness of Poseidon Pellets in
reducing phosphorus concentrations by addressing runoff and/or stormwater nutrient
pollution in early stages, with minimal infrastructure investment.

“By funding these pilots, the sponsors address some of the biggest challenges facing their own entities as well as Wisconsin water quality pain points, while also allowing companies to test their innovations in real-world settings,” said Karen Frost, vice president of economic development and innovation at The Water Council. “The pilots help these technologies reach their maximum potential for market commercialization and environmental impact.”

Since its launch in 2015, the Pilot Program has awarded grants of more than $822,000 to 17 companies to help pilot technologies in Wisconsin, accelerating the deployment of water technology to solve problems, create new business and improve water quality on a regional and global scale.

About The Water Council: The Water Council (TWC) is a global hub dedicated to solving critical water challenges by driving innovation in freshwater technology and advancing water stewardship. Built on more than a century of water innovation, TWC has coalesced one of the most concentrated and mature water technology clusters in the world from its headquarters at the Global Water Center in Milwaukee, Wis., USA. Recognizing the need for smarter and more sustainable use of water worldwide, TWC also promotes water stewardship as a natural complement to water innovation in the effort to preserve freshwater resources in the Midwest and around the world. Today, The Water Council has established itself as a global leader in the water industry and one of America’s premier economic development clusters as recognized by government agencies, Brookings and the Harvard Business School.