RACINE, Wis. — World-renowned O&H Danish Bakery today announced that its highly-anticipated new location at the corner of Four Mile Road and Douglas Ave. will open to the public beginning Wednesday, July 21.
This new Racine-area location, which signifies a re-investment in the community where O&H Danish Bakery first got its roots, will feature a unique customer experience inspired by its Danish Viking heritage in the new store design.
“My grandfather broke the norm for a Danish Bakery in Racine and made Douglas Ave. the place where we first planted our roots 72 years ago. Our growth and ability to make great bakery to this day is due to the history of support our neighbors, customers and friends, provided us for years and years on Douglas Ave. We’re thrilled to be continuing our investment with an all-new store experience still on Douglas Ave.,” said Eric Olesen, third generation co-owner of O&H Danish Bakery. “Just like our bakery is scratch made, we’ve decided to make this store unique by incorporating both our history and authentic Danish heritage into this new store design that we think our customers will love. We can’t wait to open our doors on July 21.”
The focal point of the new store will be a 14 ft by 17 ft wooden tree installation that symbolizes the Norse tree of life, Yggdrasil (pronounced eegh-dra-sil), which was an enormous ash tree at the center of the universe in which all worlds resided in its branches and roots. In addition to the tree, the check-out counter will be made to represent a runestone, a tradition used by Vikings to memorialize great stories or sagas from history.
According to Olesen, the bakery learned that the story of the Norse tree resembles the company’s roots on Douglas Ave. The original Douglas Ave. store was the bakery’s first store location and now the company’s operations include multiple locations in Southeast Wisconsin, product availability in Trader Joe’s and nationwide delivery. This symbolizes O&H’s origin and story of how for decades the center of the universe for the company has been on Douglas Avenue.
The store neighbors Starbucks and is located in a new commercial development of southeast Wisconsin-based Northterra Real Estate Group. O&H Danish Bakery also worked with local companies Retail Fixture and Absolute Construction on the construction and design. The O&H Danish Bakery store currently located at 1841 Douglas Ave. will close to the public on July 17 to prepare for the transition to the new storefront three miles away.
Customers can visit any of O&H’s five bakery locations in Wisconsin or shop online for Kringle, gourmet gift packages, and more at www.ohdanishbakery.com.