Jewelers Mutual Group: Acquires fine jewelry e-commerce site Gem + Jewel

NEENAH, Wis. – Jewelers Mutual Group continues to raise the tide of the jewelry industry with its newest acquisition of the Gem + Jewel marketplace. Gem + Jewel provides jewelry retailers with turnkey website creation and hosting, while providing vendors with the opportunity to sell products online in partnership with their retailer partners.

“The powerful combination of the Zing® platform and Gem + Jewel will allow jewelers the ability to facilitate more sales and streamline their operations,” said Mike Alexander, Jewelers Mutual executive vice president. “Ultimately, our goal is to help jewelers more efficiently expand their customer base and effectively grow their eCommerce businesses.”

Gem + Jewel provides key benefits to jewelers, most notably turnkey websites, hosting of their inventory online, expansion of their online product offerings, and profit-sharing from online sales by their partner-vendors. Last year has shown the importance of meeting customers where they are and giving them the ability to shop with the jeweler where it’s most convenient.

“What drew me to Jewelers Mutual Group is their work to help the industry holistically, from mine to market,” said Shelia Bayes, Gem + Jewel vice president of industry solutions. “The Gem + Jewel platform similarly provides solutions to improve the businesses of jewelers and manufacturers, as well as generating increased online sales for all.”

From shipping to appraisals to a Diamond Marketplace powered by IDEX, the jeweler-centric solutions featured in the Zing platform continue to expand to best serve the industry. The platform is free to access and is open to all jewelers, even if you are not a Jewelers Mutual Group policyholder.