MADISON, Wis. (March 31, 2021) — This week, the Madison-area Hy-Vee stores donated a semi-truckload full of 12,000 boxes of Aaron Jones’ Touchdown Squares cereal to Second Harvest Foodbank of Southern Wisconsin. The donation is in partnership with PLB Sports & Entertainment.
Second Harvest Foodbank is celebrating March as Gratitude Month after enduring 12 months of uncertainty during the COVID-19 pandemic. The donated cereal, featuring Green Bay Packers running back Aaron Jones, is expected to help feed the more than 125,000 people experiencing food insecurity in Southwestern Wisconsin.
“Donations like this are key to our ability to feed those facing hunger in our community,” said Michelle Orge, president & CEO of Second Harvest Foodbank of Southern Wisconsin. “Hy-Vee has been a tremendous partner with Second Harvest over the years. This is just one more example of their commitment to making our community a better place to live for everyone!”
Hy-Vee also shipped two cases of Aaron’s cereal to his home in Green Bay, at his mother’s request.
Pictured L-R: Ryan Evers, district store director for Hy-Vee; Phil Cook, store manager at the Madison East Hy-Vee; Phil’s son; Keith Call, Second Harvest Foodbank