ABBOTSFORD, WI and SILICON SLOPES, UT, March 29, 2021 — AbbyBank recently announced the release of a new digital banking product, a personal financial management (PFM) tool powered by fintech innovator MX. The feature allows customers to experience an embedded digital money management tool within their new AbbyBank eBanking and Mobile Banking platforms.
“The goal is to help our customers improve their financial awareness,” said Natalyn Jannene, Assistant Vice President of Marketing, AbbyBank. “Knowing where money is spent allows you to manage your money more effectively. When our customers succeed, we succeed and that is truly what AbbyBank is here for.”
The new tool is one-way AbbyBank is using data to better serve its customers, providing a seamless experience for viewing all their financial data in one single view. Features include budgeting, subscription tracking, account aggregation, auto-categorization, and debt management — allowing customers to make better financial decisions in real-time. For AbbyBank, the tool will help the bank increase user loyalty while ultimately improving the financial lives of its customers.
“With MX, AbbyBank is giving its customers across Wisconsin greater clarity into their personal finances — exactly the kind of innovation, partnership and money experience that MX loves to enable through our powerful data platform,” said Nate Gardner, Chief Customer Officer, MX.
Powered by MX, the PFM tool uses AI and machine learning to translate obscure transactions with 99% accuracy, saving time, reducing cost, and driving innovation. Cleansing and augmenting financial data gives customers actionable insights with categorization, merchant names, logos, and location for each transaction.
AbbyBank is an independent, community owned bank with assets of $618 million, serving our customers and shareholders with seven locations in Central and Eastern Wisconsin and online at www.abbybank.com
MX helps organizations everywhere deliver data-driven money experiences by connecting the financial ecosystem and turning raw, unstructured data into their most valuable asset. MX enhances financial data by cleansing, categorizing, and adding metadata that empowers organizations to deliver personalized experiences, reduce fraud, approve loans faster, and help customers save and invest smarter. Founded in 2010, MX is one of the fastest growing fintech innovators, powering more than 2,000 banks, credit unions, fintechs, and technology companies, as well as 85% of digital banking providers, with a combined reach of over 200 million consumers. To learn more follow us on Twitter and LinkedIn or visit www.mx.com.