WisBusiness: the Podcast with Sheila Long, founder of MalamaDoe

This week’s episode of “WisBusiness: The Podcast” is with returning guest Sheila Long, founder of MalamaDoe. 

She discusses what’s new with her Milwaukee-based coworking community for women including a new incubator program aimed at helping members grow their businesses. After categorizing companies into various stages of development, Long is looking to provide personalized guidance on how to reach the next level. 

“I’m very excited about rolling out this incubator,” she said. “We have a calendar of events, of different opportunities that women businesses can be a part of.” 

The co-working space now has 26 member businesses and Long said she’s about to begin one-on-one interviews to determine their specific needs. 

Long also explains a term called “focused fulfillment” and the role it plays in limiting business growth. 

“I want them to keep growing, because we really need more women on boards, and we need more women CEOs, and we need more women represented at tables,” she said. “If we continue to just stop and settle … we really won’t make a lot of progress for women.”

Listen to the podcast below, sponsored by UW-Madison: