WisBusiness: The Podcast with Nicole Sdao, CEO and founder of Let’s Thrive 360

This week’s episode of “WisBusiness: The Podcast” features Nicole Sdao, founder and CEO of Let’s Thrive 360, a startup company that connects volunteers to nonprofits. 

Sdao describes it as a “Fitbit” for volunteers to track, collect and keep their data such as volunteer hours. In the episode, Nicole talks about the company’s app, Altruize, which is launching on March 22.

After months of building out the new app technology and getting the marketing and branding ready, Sdao said they found themselves in a situation where people are isolating instead of actively volunteering. But she looks to the bright side.  

Instead of focusing on statistics and numbers that startups need to secure funding or support, “COVID-19 has been able to bring it back to why we started to begin with,” said Sdao. “It’s a mission of trying to get people to be altruistic now more than ever.”

While Let’s Thrive 360 is waiting for when everyone is ready to “be part of humanity again,” Sdao encourages other startups to take this time to look within.

“We all have that unique situation going on,” she said. “This is a chance for us to look inward — who are you as a person as a company as an employee, what does that look like moving forward, how do we make this a situation that makes us all better?”

Listen to the Podcast below, sponsored by UW-Madison: