APPLETON, WI, February 2020 — Weidert Group, a Platinum-level inbound marketing agency, has been named the North American winner in the Website Design category in HubSpot’s Q4 2019 Impact Awards. HubSpot, a leading growth platform, uses the award to recognize members of its Agency Partner Program that go above and beyond to help their customers “grow better.”
The award was granted in recognition of Weidert Group’s work with Falcon Structures, a client in Manor, TX; that work included a full corporate rebranding and new, 130-page website. Weidert Group’s challenge was to design a website that attracts qualified leads for Falcon’s modular container-based structures — often referred to as modified shipping containers — for military, construction, manufacturing and other commercial industries.
Complemented by a striking design, the features, content and functionality of the new website have enabled Falcon Structures to attract and engage more of its ideal prospects. The website is part of a comprehensive inbound marketing plan Weidert Group developed for Falcon and includes SEO and content strategies, email marketing, chatbots, meeting tools and more.
“I feel as if everyone at Weidert Group is an extension of our own team and is as concerned with our success as they are with their own — a true partner,” says Krista Short, Director of Marketing at Falcon Structures. “It was a truly collaborative effort. Weidert Group took the time to get to know us and our business growth goals, then developed and implemented a plan to help us reach and exceed those goals.”
The new website has resulted in significant boost in online traffic and conversion rates from qualified leads; Falcon attributes 31 new customers and a 14% increase in monthly sales to the new inbound strategy in just the first six months. “This is a proud day,” said Greg Linnemanstons, President of Weidert Group. “Winning Hubspot Impact Awards isn’t easy because the competition is intense. But it couldn’t have happened without the true teamwork between Falcon Structures and our team. It takes a strong relationship and a willingness to go all-in to achieve these kinds of results.”
The teams at Weidert Group and Falcon Structures continue to work closely to execute the ongoing inbound marketing plan and ensure optimum online/website performance through growth-driven design (GDD) and continuous improvement.