MADISON, WI (June 30, 2020)- Brew Pipeline, a direct-access platform between craft brewers and new markets, announced it’s partnering with Wisconsin’s Ale Asylum to bring its newest beer, FVCK COVID, nationwide beginning mid-June. FVCK COVID is available in two beer styles – Pilsner, originally launched only in Wisconsin in April, and Hazy Pale Version 2.0, released in May. The brewery received hundreds of calls, emails, and social media inquiries from all over the country immediately after the initial release.
“Never in my lifetime would I expect to witness something of this nature, let alone experience the sheer totality of each and every way this affects our staff, our families, and our community,” says Otto Dilba, co-founder of Ale Asylum. “The name may not be subtle, but it succinctly captures exactly how all of us feel about this moment. Also, hoarders.”
“The demand for FVCK COVID is growing rapidly – the initial release sold out in minutes at the brewery,” says Steve Kwapil, CEO and co-founder of Brew Pipeline.
“And the brewery has since tripled their production efforts to keep up with demand. We’re thrilled to help Ale Asylum bring this beer beyond Wisconsin and to do our part to support those financially affected by COVID-19 in the restaurant industry.”
FVCK COVID is available throughout the summer in four-packs of 16oz. cans which differs from the six-packs of 12oz. cans offered in Wisconsin. The suggested retail selling price will range from $7.99 to $9.49 depending on various state taxes and promotions available. Customers in the 28 states that Brew Pipeline distributes to can find the beer by visiting their website.
To help restaurant workers struggling from the wake of COVID-19, $2 per case will be donated to the Restaurant Employee Relief Fund. This fund was created to help restaurant and foodservice industry workers experiencing extraordinary hardship in the wake of the coronavirus disease (COVID-19) outbreak. Through this fund, grants will be made to restaurant industry employees who have been impacted by COVID-19, including a decrease in wages or loss of employment. This fund is operated by the National Restaurant Association Educational Foundation, whose mission is to attract, empower and advance today’s and tomorrow’s restaurant and foodservice workers.
