NEWaukee: To celebrate 10th anniversary

Contact: Wyatt Tinder
Phone: 608-436-8046
Email: [email protected]

NEWaukee Social Architecture Agency to Celebrate 10th Anniversary

Milwaukee, Wisc. January 28, 2019 — NEWaukee, a Milwaukee-based social architecture agency, will celebrate its 10th anniversary next Friday, February 8th with a free, public event hosted at Best Place at the Historic Pabst Brewery. The company, which designs in-person experiences focused on changing the way people connect, began February 13, 2009. 

NEWaukee started as a group of friends hosting bi-weekly Socials that changed locations and included live, local music. The founders believed that to build genuine, long-lasting relationships – people need to meet on a common ground, doing something that they truly love together.

What began as a social network quickly evolved into the nation’s first social architecture agency led by Angela Damiani and Jeremy Fojut. The company is most notable for its programming of hundreds of events every year, many of which are free for the public to attend. Events include community involvement projects, city bus tours, professional development workshops, social food and drink experiences, festivals like the Night Market and Urban Island Beach Party, and more. 

“We call our method of work ‘social architecture’ – the conscious design of an environment that encourages a desired range of social behaviors leading toward a goal,” explains Angela Damiani, CEO of NEWaukee. “Through our programs and initiatives, we motivate participants to look critically at the place in which they live, to realize its potential and to empower folks to shape their own community.”

Over the past decade, NEWaukee’s initiatives have had profound impacts on the community. The NEWaukee Night Market boasts millions of dollars of local economic impact in its four-part series every summer. It has also changed the public narrative about West Wisconsin Avenue and directly impacted the development of the Grand Avenue Mall and plans for the city-owned 4th Street vacant lot. 

YPWeek, a professional development series geared towards young professionals, has expanded across the state of Wisconsin and to national markets becoming a unifying voice for the Millennial and Generation Z voices. 

“When I think about what we’ve accomplished in the last 10 years, I’m really proud,” Damiani says. “We’ve helped to create a sense of hope and excitement for what is to come for the city.”

The agency also offers customizable business services and sponsorship opportunities to engage employer’s current and future talent. Last year, NEWaukee announced joint venture ‘newance’, a full lifecycle talent agency with CEO Amanda Daering, former Director of People Operations at Centare.

For more information on NEWaukee and its 10th anniversary party, please