WisBusiness: The Podcast with Sherry Zhang, CEO and founder of GenoPalate

This week’s episode of “WisBusiness: The Podcast” is with Sherry Zhang, CEO and founder of GenoPalate, a Milwaukee company that provides healthy eating guides based on genetic analysis.

The startup analyzes saliva samples, which are collected in small plastic tubes and mailed to the company. If a customer has already had their DNA analyzed by another genetic analysis company, the GenoPalate test is less expensive.

“To me, DNA is the most precious, personal thing we possess. We take the highest caution in managing everything that comes into our management,” Zhang said. “Everything that we collect will travel in our very lengthy, complex system for analysis and reporting in a deidentified way.”

She says some foods have better profiles for certain people than others, based largely on what their ancestors ate. The GenoPalate test can give a sense for what an individual’s body may need more of — whether that’s cholesterol, saturated fat or a number of other nutrients.

See more on the company here: https://www.genopalate.com/