This week’s episode of “WisBusiness: The Podcast” features a discussion with Don Stanley, CEO and co-founder of 3RhinoMedia and a lecturer on social media and digital marketing at UW-Madison.
He explains how he helps major companies, professional athletes and others better understand how to effectively communicate online, turning digital platforms into assets rather than liabilities.
“One of my friends says, if you want to be a successful fisherman, fish where the fish are,” he said. “You have to go where people you want to attract are, and digital is that space where people spend time.”
He talks about location-based marketing, also touching on the state’s talent attraction campaign, which features several digital marketing elements.