Midwest Food Products Association, Inc.: March Is national frozen food month

Nick George, President
608-255- 9946
[email protected]

Brian Elliott
Dir. of Communications
608-255- 9946
[email protected]

March is National Frozen Food Month and the Midwest Food Products Association is encouraging consumers to think about the freezer in a whole new way.

Frozen vegetables offer compelling advantages over raw produce, especially when it comes to

nutritional value and flavor.

1. Nutrition: There's no better known means of preserving food than by freezing. Commercial

rapid-freezing processes maintain nutritional quality of products without chemical preservatives.

And food quick-frozen and properly stored keeps their high nutritional value.

2. Freshness: Freezing foods seals in freshness. Foods designed for the freezer are selected at

their peak of nutrition and flavor, quickly processed and frozen within hours, before there has

been any deterioration in quality.

3. Convenience: Frozen foods are truly convenient. The cleaning, picking, dicing, chopping and

squeezing has been done.

4. No portion distortion: Frozen food packages tell you what you're eating. Packages have

ingredient and nutrition labeling. If you’re health conscious, counting calories or on doctor’s

orders, frozen foods can help.

According to Nick George, president of the MWFPA, “While fresh produce is often picked early to

give it time to ripen while en route to the supermarket, frozen foods are collected when it is at its

most ripe stage, providing consumers the most nutrition. And while the vegetables are blanched

prior to packaging to eliminate harmful bacteria, the majority of the food’s nutritional value

remains intact.”

The American Frozen Food Institute (AFFI) has introduced the new video “Farm to Freezer: The

Frozen Food Economy” in celebration of March as Frozen Food Month.

“Farm to Freezer: The Frozen Food Economy” is the impressive story of the $56 billion frozen

food industry from the farmers who grow fruits and vegetables to the companies who prepare and

freeze them at their peak. The three-minute video follows the vegetables in a chicken pot pie from

farm to fresh freeze processing to finished entree and highlights the way farmers’ fresh crops are

“paused” at their peak, preserving all nutrients and flavor.

According to AFFI, the frozen food industry contributes $56 billion to U.S. GDP and from the

farmers who grow fruits and vegetables to the companies who prepare and freeze them; the

frozen food economy employs 670,000 and stretches across all 50 states. Counting direct,

indirect and induced economic effects, the frozen food and beverage community’s total impact on

U.S. labor income was $35 billion. In Wisconsin, the frozen food industry contributes 20,300 jobs

and contributes over $1 billion in labor income. It also adds more than $1.4 billion in value to

Wisconsin products.