BrightStar Wisconsin Foundation Inc. today announced its first investment of 2017, HuTerra Rewards. It offers a technology platform that empowers consumers to more efficiently support nonprofits and local businesses in their community. Once a consumer downloads the HuTerra app, receipts from purchases made at participating local stores, service stations or restaurants can be scanned by their smartphones and a set percentage of that purchase is automatically allocated to that consumer’s selected charity.
The foundation hopes that this investment will not only create high quality jobs in the state, but that HuTerra’s business model also will help countless small businesses and non-profits throughout the country as well.
“There are so many things to like about HuTerra, from the track record of the people involved to the positive results in communities when the business is successful, said BrightStar board and investment committee member Andy Shrago. I’m also excited that we made our first investment in the Green Bay area.
BrightStar also disclosed that it netted more than $367,000 from the sale of Wisconsin Early Stage Seed Tax Credits. The foundation sells its credits to offset its annual operational expenses.
Once again, the Wisconsin state investment tax credits will continue to allow 100 percent of the donations to BrightStar to go towards investing in innovative Wisconsin entrepreneurs, said BrightStar President and CEO Tom Shannon.
The credits were sold to a group of individuals as well as one of BrightStar’s new partners, American Family Insurance.
About the BrightStar Wisconsin Foundation Inc.:
BrightStar is a 501(c)(3) non-profit foundation created to facilitate job creation and increase Wisconsin’s economic activity by deploying donated funds into equity stakes in early-stage, rapid growth companies. This unique approach enables the formation of new investment capital in Wisconsin through charitable donations to the foundation.