MEDIA CONTACT:
Kristina Levan, Wisconsin Department of Tourism 608-266-0458, klevan@travelwisconsin.com
Jessica Witte, Tomahawk Regional Chamber of Commerce 715-453-5334, jesica@gototomahawk.com
Grant funds will go towards market research to draw new visitors to the area
TOMAHAWK, Wis. (May 23, 2016) -Tourism Secretary Stephanie Klett presented a $30,000 Joint Effort Marketing (JEM) grant to the Tomahawk Regional Chamber of Commerce for its new market research campaign aimed at developing a brand strategy for the region. The Chamber anticipates the marketing program generated by the research will increase tourism expenditures in Tomahawk by nearly $4.2 million.
“We are thrilled to support the Tomahawk Regional Chamber of Commerce in their efforts create a cohesive branding and marketing strategy,” said Tourism Secretary Stephanie Klett. “The best marketing efforts are based on solid research. This JEM Grant will help the area take the first steps towards a plan to attract more travelers to the area and showcase the many attractions Tomahawk has to offer.”
In fiscal 2015, the Department funded 59 Joint Effort Marketing projects, awarding a total of more than $1.1 million. Visitor expenditures driven by the marketing from these projects will exceed $31 million. In 2015, the tourism economy in Wisconsin totaled $19.3 billion, a more than four percent increase over 2014. Business sales in Lincoln County totaled $83.6 million in 2015, supporting 699 jobs and $5.6 million in state and local taxes.
Grant funds will go towards focus groups and online surveys for the Chamber’s market research initiatives. The Tomahawk Regional Chamber of Commerce aims to assess visitor perceptions and travel habits for the area’s attractions in order to develop a creative brand strategy and marketing program.
“Tomahawk and the surrounding areas are excited to pull together to research and properly position the region to further capitalize on the lakes, trail systems, parks, and resources that attract residents and tourists to our beautiful area,” said Jessica Witte, Executive Director of the Tomahawk Regional Chamber of Commerce. “The Department of Tourism and this grant opportunity have provided a catalyst to our community leaders excited to work together to make this happen for Tomahawk.”
JEM grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations. The state can fund up to 75 percent of a project’s first-year advertising and marketing costs, and provide support for second- and third-year projects with decreasing amounts for funding until projects become self-sustaining. For information on the JEM Program and application materials, visit http://industry.travelwisconsin.com.
The mission of the Wisconsin Department of Tourism is to market the State as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at: www.travelwisconsin.com.
