EatStreet running first TV ads

The online food ordering service EatStreet is running its first TV ads.

The Madison company, which wrapped up a $15 million fundraising round in December, declined to disclose how much it’s spending on the ads. But Rob Polenska, EatStreet VP of marketing, said it’s testing the ads in different types of markets across the U.S.

“EatStreet is always in a test-and-learn mode and actively working to reach incremental new diner segments,” Polenska said. “TV allows us to reach a very broad audience and complements the overall mix of our current plan. It’s all about generating more awareness for the brand and doing it at a larger scale as we continue to grow.”

See the 30-second spot

See the 15-second spot

— By Polo Rocha,