Clean Lakes Alliance: Frozen Assets Festival and fundraiser a success


Adam Sodersten, Director of Marketing and Development

Clean Lakes Alliance


[email protected]


Frozen Assets Festival & Fundraiser a SUCCESS
$151,000 Raised for Clean Lakes Alliance

MADISON, Wis., February 11, 2016 – For three days, The Edgewater and nearby frozen Lake Mendota hosted families from across the area at the second annual Frozen Assets Festival, presented by Lands’ End, and hosted by platinum sponsor, The Edgewater. Expanding from one day to three days on February 5, 6 and 7, the festival drew nearly 6,000 people who were interested in “frozen fun” on our lakes.

“We were extremely excited to see so many families enjoying lake activities during the festival,” said Clean Lakes Alliance executive director, James Tye. “For us, it was all about engaging the community to show that our lakes are just as important in the winter as they are in the summer!”

By The Numbers

In addition to attracting nearly 6,000 attendees, this year’s Frozen Assets Festival also involved:

· 104 volunteers

· 465 volunteer hours

· 5,200 cups of hot chocolate served for free

· 2,000 free marshmallows roasted

· 100 free sleigh rides

· 1,000 ice skaters

Evening Fundraiser

For the fifth year, the Frozen Assets Fundraiser was one of the most popular and philanthropic events in the Madison area. Dancing, casino games, and signature cocktails with a “Double Black Diamond” theme in The Edgewater’s Grand Ballroom attracted over 800 attendees. Through sponsorships, auctions, and raffles, the event brought in $151,000; a 50% increase over 2015! These dollars go towards efforts to reduce the amount of phosphorus entering our local lakes.

Every pound of phosphorus reduced is equal to 500 pounds of algae that aren’t growing in our lakes. In 2016 our community goal is to reduce 12,000 pounds of phosphorus. We hope that together we can continue to improve our lakes for future generations.