Airbnb Midwest: Wisconsin hosts earned $13 million, welcomed 105,000 people in 2016

CONTACT: 
Ben Breit, Airbnb Midwest
Phone: (847) 274-5456 
Email: benjamin.breit@airbnb.com

Airbnb, the world’s leading community driven hospitality company, announced today that its Wisconsin host community earned a combined $13 million in supplemental income while welcoming approximately 105,000 people to the state in 2016.

The 105,000 guest arrivals to the Badger State via Airbnb represents an astounding 164 percent year-over-year growth. This comes as Wisconsinites increasingly embrace the home sharing platform as an opportunity to earn supplemental income and make ends meet. Airbnb’s Wisconsin host community grew 73 percent to 2,600 people in 2016. 32 percent of Wisconsin’s Airbnb hosts simply rent out an extra room in their homes. And the fastest growing demographic nationally among Airbnb hosts are senior women.

What follows is an overview of 2016 guest arrivals and total host income, broken down by the top 20 home sharing cities in Wisconsin:

City

Total 2016 Guest Arrivals

Total 2016 Host Income

Milwaukee

20,000

$2.1 Million

Madison

19,000

$2.5 Million

Green Bay

3.500

$603,000

Lake Geneva

2,200

$316,000

Sturgeon Bay

2,100

$365,000

Wisconsin Dells

1,900

$231,000

Egg Harbor

1,300

$186,000

Appleton

1,200

$142,000

La Crosse

1,200

$99,000

Hayward

1,100

$148,000

Baraboo

1,100

$113,000

Williams Bay

1,000

$128,000

Elkhorn

920

$206,000

Poynette

870

$74,000

Oshkosh

850

$232,000

Wauwatosa

850

$101,000

Sheboygan

830

$130,000

Shorewood

780

$115,000

Fontana

750

$102,000

Neenah

720

$89,000

About Airbnb
Founded in 2008, Airbnb’s mission is to create a world where people can belong when they travel by being connected to local cultures and having unique travel experiences. Its community marketplace provides access to millions of unique accommodations from apartments and villas to castles and treehouses in more than 34,000 cities and 191 countries.