Peter Kerwin
Tele: 608-890-2045
Wisconsin School of Business Professor Thomas O’Guinn, whose pioneering research helped
focus scholars and professionals on the social nature of consumer brands, is appearing as a
commentator in several episodes of a new cable television series about iconic, brand-savvy
American business leaders.
“How We Got Here” is a twelve-part series now airing on Discovery’s American Heroes Channel.
It highlights the stories of Americans whose entrepreneurial genius radically changed their
worlds and ours by creating new ideas and industries. O’Guinn, a professor of marketing at the
Wisconsin School of Business at the University of Wisconsin-Madison, appears in four of the
episodes highlighting the accomplishments of Samuel Colt, Aldophus Busch, John D. Rockefeller
and Harley Davidson.
The Colt episode premiered last week. The other episodes will premier as follows:
-Episode 9-Aldophus Busch, Tuesday, February 24 at 9 p.m. (CST)
-Episode 10-John D. Rockefeller, Tuesday, March 3rd at 9 p.m.
-Episode 12-Harley Davidson, Tuesday, March 17th at 9 p.m.
For information about viewing rebroadcasts of the series, please visit http://www.ahctv.com/tv-
shows/how-we-got-here. The American Heroes Network can be found on the following
channels: Charter 149, DirecTV 287, Dish Network 195, Verizon FiOS 125 and AT&T U-Verse
1259.
About the Wisconsin School of Business
The Wisconsin School of Business at the University of Wisconsin-Madison is a world-renowned
institution that prides itself on academic excellence, a commitment to ethics, and real-world
experiences for its students. Established in 1900, the school was one of the first five business
programs in the nation. Today, it proudly educates students from all walks of life with its
nationally recognized undergraduate, MBA, Ph.D., and professional development programs.
