Traction Factory: Repeats Best of Show win at Milwaukee BMA Awards

For More Information, Contact:
Scott Bucher, 262-617-0180 (cell)
[email protected]

Agency takes home 22 awards for its marketing creativity and results

Milwaukee, Wis. –May 5, 2015 – Traction Factory, a local business development and communications firm, was awarded Best of Show at the 2015 Bell Awards sponsored by the Milwaukee chapter of the Business Marketing Association (BMA). The agency also walked away with eight Bell Awards and 13 Excellence Awards – the most of any agency in the competition.

For the second year in a row, Traction Factory won Best of Show for its creative work in the B2B Collateral/Literature/Presentations category for the Snap-on Tools 18v MonsterLithium Launch. The firm also received 21 other awards for strategic marketing work on behalf of Snap-on Tools, Snap-on Diagnostics, John Bean, The ALS Association – WI Chapter. The BMA Milwaukee Chapter presented the awards during its annual Bell Awards celebration at Miller Pavilion Atrium/Coast Restaurant on Thursday, April 23.

Traction Factory won Bell Awards in the following categories:

-B2B Collateral/Literature/Presentations category: Snap-on Tools 18v MonsterLithium Launch
-B2B Advertisement – Single: ALS Association WI Chapter Hostage Ad – Partners for Humanity
-Trade Show Marketing and Exhibits for which design, production and promotion exceeded $100,000: Snap-on Franchisee Conference
-B2B Promotional Product Materials: Snap-on Tools 18v MonsterLithium Launch
-New Product Launch Campaign: Snap-on Tools 18v MonsterLithium Launch
-Photography: Snap-on Diagnostics – SOLUS Edge Launch

-Services Performed or Produced for Non-Profit Organization: ALS Association WI Chapter Hostage Ad – Partners for Humanity
-Videos produced for $20,000 or less: Trickett Video

The agency received Excellence awards for the following:

-Total B2B Campaigns with production and media costs under $500,000 during a 12-month period: Snap-on PRO-LINK Ultra Launch
-B2B Advertisement — Single: John Bean V-Series Aligner Launch (#1)
-B2B Advertisement — Single: John Bean V-Series Aligner Launch (#2)
-B2B Collateral/Literature/Presentations – Campaign: John Bean V-Series Aligner Launch
-B2B Promotional Product Materials: Snap-on Diagnostics — SOLUS Edge Launch
-B2B Promotional Product Materials: John Bean V-Series Aligner Launch
-New Product Launch Campaign: Snap-on Diagnostics — SOLUS Edge Launch
-New Product Launch Campaign: John Bean V-Series Aligner Launch
-Photography: Snap-on PRO-LINK Ultra Launch
-Photography: John Bean V-Series Aligner Launch
-Services Performed or Produced for Non-Profit Organization: ALS Bus Shelter
-Videos produced for $20,000 or less: Ted Video
-Videos produced for more than $20,000: Snap-on Kick-Off Meeting

“We couldn’t be more thrilled that the BMA’s national panel of marketing communication experts has again validated our approach to developing creative, strategic campaigns that deliver measurable results for our clients,” said Scott Bucher, president of Traction Factory. “It’s a fantastic way to celebrate our fifth anniversary in business.”

This year, over 130 entries were submitted and evaluated on creativity and documented business results. The judging panel of respected senior corporate marketers and leading B2B agency executives from around the country presented awards to 24 finalists.

Traction Factory’s business development philosophy is to help grow their clients’ businesses by bringing momentum-building communications tools to the business relationship. It’s a direction that is praised by clients including Snap-on Tools – Kenosha, WI, Snap-on Diagnostics – Lincolnshire, IL, John Bean/Snap-on Equipment – Kenosha, WI, Mitchell 1 – Poway, CA, Hal’s Harley-Davidson – New Berlin, WI, Delta Diner – Delta, WI, ALS Association, WI Chapter – Milwaukee, WI, Horny Goat Brewing Co. – Milwaukee, WI, Northwestern Mutual – Milwaukee, WI, Milwaukee Fire Department – Milwaukee, WI