Second Harvest Foodbank of Southern Wisconsin: Go orange for Hunger Action Month

CONTACT: Kris Tazelaar, Communications Manager, 608-216-7206, [email protected]


MADISON, Wis., August 19, 2015 – Second Harvest Foodbank of Southern Wisconsin announces that Thursday, September 3 is Go Orange day.

Go Orange day is part of Hunger Action Month, a month-long campaign in September to raise awareness for the hunger-relief work led by Second Harvest Foodbank locally and the Feeding America food bank network across the country.

On September 3, individuals, businesses, organizations, schools and faith-based groups are invited to wear orange (the symbolic color for hunger), take a photo and post it to using #Orange4SHFB and #HungerActionMonth.

For every photo posted, Second Harvest will receive a donation of 40 meals from Lands’ End, Habush Habush & Rottier S.C., Amtelco, Automation Components, Inc., Cargill Feed & Nutrition – Milton and Starion Financial. The goal is to generate 72,000 meals (1,800 photos).

“We need the community’s support to end hunger,” said Dan Stein, President/CEO of Second Harvest Foodbank of Southern Wisconsin. “Through Go Orange, thousands of meals will be raised for families, children and seniors facing hunger.”

For more ways to take action against hunger all September, visit

About Second Harvest Foodbank of Southern Wisconsin

Second Harvest Foodbank of Southern Wisconsin began working with local hunger-relief agencies in 1986. It helps end hunger in 16 southwestern Wisconsin counties through food distribution to its partner agencies, promotion of outside food assistance programs like FoodShare, and raising awareness of hunger. As southwestern Wisconsin’s largest hunger-relief charity it meets nearly one million requests for help each year. From July 1, 2014 to June 30, 2015 Second Harvest, together with its partner agencies and programs, provided 12.2 million meals. It is one of 200 members of Feeding America, the nation’s leading domestic hunger-relief charity. For more information, visit