Second Harvest Foodbank: Help “Stuff-a-Semi” with food donations for those facing hunger

CONTACT: Kris Tazelaar, Communications Manager, Second Harvest Foodbank; [email protected]; 608-216-7206

NBC15 Share Your Holidays Campaign Kicks Off 20th Year

MADISON, Wis., November 12, 2015—Make a donation to help end hunger in southwestern Wisconsin by bringing food or financial donations on November 13-14 to Metcalfe’s Market West Towne (7455 Mineral Point Rd., Madison). The 14th annual NBC15 Share Your Holidays to eliminate hunger Stuff-a-Semi event expects to fill a semi-trailer with 50,000 meals for families and individuals facing hunger in southwestern Wisconsin. Last year, through Stuff-a-Semi, Metcalfe’s Market raised more than 46,000 meals. The event is part of the 20th annual NBC15 Share Your Holidays campaign, which aims to raise 3 million meals overall.

Stuff-a-Semi donations will be accepted Friday, November 13 and Saturday, November 14 from 7 a.m. – 6 p.m. Everyone is invited to participate in these ways:
– Donate non-perishable food and non-food grocery items. Shop for items in the store or bring items from home. Drive-through drop-off available.
– Make a cash donation when you check out your groceries or by visiting the Stuff-a-Cart grocery cart by the semi. Each
$1 donation provides 3 meals.
– Purchase and donate a convenient, pre-packed bag containing groceries most needed for breakfast, lunch and dinner.

These special events will take place in the parking lot:

On Friday, November 13:
– NBC15 Meet & Greet with Ashley Matthews (8:30–11 a.m.)
– $1 Hot Dog fundraiser (11 a.m.–while supplies last)
– NBC15 Meet & Greet with John Stofflet (2:30–6 p.m.)
– Oscar Mayer Wienermobile (3–6 p.m.)
– Truckie, Two Men and a Truck’s mascot (3–6 p.m.)

On Saturday, November 14:
– NBC15 Meet & Greet with Meredith Barack (8 a.m.-noon)
– Dean Milk samples (11 a.m.–while supplies last)
– $1 Hot Dog fundraiser (11 a.m.–while supplies last)
– Maynard and Millie from the Madison Mallards (11:30 a.m.–1:30 p.m.)
– D.C. Eagle, Madison Capitols mascot (11:30 a.m.–1:30 p.m.)
– Oscar Mayer Wienermobile (12–6 p.m.)
– Truckie, Two Men and a Truck’s mascot (12–6 p.m.)
– NBC15 Meet & Greets with Brian Doogs (12:30–2:30 p.m.) and Amy Pflugshaupt (2:30–5 p.m.)

And new this year, from Nov. 1-30, Metcalfe’s Market Hilldale and West Towne will generously donate 5% of all sales to Second Harvest when you present a special 5% coupon at checkout. Download it at

About NBC15 Share Your Holidays to eliminate hunger
In its 20th year, NBC15 Share Your Holidays to eliminate hunger is the largest food/fund drive campaign to help families and individuals facing hunger in southwestern Wisconsin, raising nearly 30 million meals to date. In 2015, the campaign’s goal is to raise 3 million meals. The event is supported by many community partners: NBC15, Alliant Energy Foundation, Alliant Energy Center, American Family Insurance, Associated Bank, Blue Tree Network, BMO Harris Bank, Chase, Colony Brands, Inc., Dean Health Plan, Dental Health Associates of Madison, Ltd., First Business, First Weber Foundation, Inc., Food Fight Restaurant Group, Ho-Chunk Gaming Madison, Ho-Chunk Gaming Wisconsin Dells, Hy-Vee, iHeartMedia, Jack Link’s Protein Snacks, John Deere Financial, Joseph Henricks Photography, Kraft Heinz Company, Landmark Services Cooperative, M3 Insurance, Madison Area Chapter of Credit Unions, Metcalfe’s Market, pc/nametag, Inc., Roundy’s Supermarkets, Inc., Studio Gear, Summit Credit Union, SVA Certified Public Accountants, TDS Telecommunications Corporation, Two Men and a Truck, UW Health & Unity Health Insurance, Valpak of Madison, Wells Fargo, Whole Foods Market Madison, Woodman’s Food Markets and Zendesk. For more information on NBC15 Share Your Holidays, visit

About Second Harvest Foodbank of Southern Wisconsin
Second Harvest Foodbank of Southern Wisconsin began working with local hunger-relief agencies in 1986. It helps end hunger in 16 southwestern Wisconsin counties through food distribution to its partner agencies, promotion of outside food assistance programs like FoodShare, and raising awareness of hunger. As southwestern Wisconsin’s largest hunger-relief charity it meets nearly one million requests for help each year. From July 1, 2014 to June 30, 2015 Second Harvest, together with its partner agencies and programs, provided 12.4 million meals. It is one of 200 members of Feeding America, the nation’s leading domestic hunger-relief charity. For more information, visit