Madison B-cycle: Announces five new stations

All 39 stations are fully operational across the Isthmus and West Side

(Madison, WI) – Madison B-cycle is formally announcing that all 39 of the city’s B-cycle stations are fully operational including the addition of five new stations on Madison’s West Side. The five stations add efficient mobility and another transportation option as far west as the Shorewood Hills neighborhood, Hilldale Shopping Center and UW Health’s Digestive Health Center.

A result of a strategic partnership with UW Health sponsoring stations at the American Family Children’s Hospital, University Station Clinic, and UW Digestive Health Center, the five new stations have seen an immediate response by users of the city-wide system. Hilldale Shopping Center is sponsoring the Hilldale North Station while UW Credit Union is sponsoring the station at their University Avenue Branch. The five new stations have contributed to a 37% growth in B-cycle trips since last season, as reported by the company.

“We’re proud to be able to help make the B-cycle program more accessible to Madison residents who live west of the downtown area,” said Brad McClain, Executive Vice President & Chief Financial Officer at UW Credit Union. “We’re also committed to doing what’s right for the environment by supporting this alternative form of transportation.”

Lisa Riehl of UW Health added, “B-cycle has allowed our faculty and staff new opportunities, to not only commute to work, but easily connects the University, Digestive Health Center, U-Station Clinic, AFCH and the hospital. With the discounted price and the convenience, B-cycle makes the healthy choice an easy choice.”

“Hilldale is privileged to be a part the Madison B-cycle network, and a partner in Madison’s motor-less motion culture,” said Leslie Watkins. Hilldale Farmer’s Market will host the 1st Annual Bike to the Market Day on Saturday, August 23rd and invites market goers to meet the representatives of Madison B-cycle. The first 50 guests to arrive by bike will receive a free cup of coffee from Café Social.