Fit Predictor Service Makes it Easier for Women to Get a
Great Fit at Landsend.com
DODGEVILLE, Wis., July 9, 2014 (GLOBE NEWSWIRE) — A great-fitting
outfit can make the difference between feeling fabulous or feeling
frumpy. In order to improve the online shopping experience, Lands’ End,
Inc. (Nasdaq:LE) today announced it is working with San Francisco-based
Secret Sauce Partners for its Fit Predictor service.
Fit Predictor proactively finds a customer’s best fit in seconds using
existing data, without the need for physical measurements. For new
customers without a Landsend.com shopping history, the service can
predict the best fit based on the customer’s sizing with other brands.
The service is currently being utilized with Lands’ End dresses,
skirts, pants and jeans, as well as knit and woven tops among select
customers.
“We’re constantly seeking new and innovative ways to improve our
customer service – from offering the right merchandise and style to the
best fit. Anything that can provide added ease and convenience to our
customers’ shopping experience is worth exploring,” said Edgar Huber,
chief executive officer and president of Lands’ End. “Plus, finding the
perfect fit provides greater confidence in the online shopping process
and it improves efficiency for the customer and Lands’ End.”
Fit Predictor is already employed in ten global markets including the
United States and supports more than 3,000 brands and 40 million unique
users per month. The technology had been proven to increase conversion
and reduce returns.
“Using existing data from retailers, we’ve created a service that helps
customers find the right fit, reduces barriers to online shopping and
decreases returns. It works in seconds without the need for customers
to enter any data,” said Zoli Piroska, founder and CEO, Secret Sauce
Partners. “Fit Predictor’s new data-driven approach to fit, including a
private, non-invasive user experience that doesn’t use any measurements
from people or products, sets it apart and is the reason it has been
adopted by tens of millions of consumers. In the end, it’s a service
that benefits customers as much as it benefits retailers.”
About Lands’ End(R)
Lands’ End(R) is a classic American lifestyle brand with a passion for
quality, legendary service, real value and a simple two-word promise to
stand behind everything it sells: Guaranteed. Period.(R) Lands’ End
delivers timeless style for Men, Women, Kids and the Home at
landsend.com, 1-800-800-5800, Lands’ End Shops at Sears, Lands’ End
Inlets and around the world. Lands’ End is publicly traded and listed
on NASDAQ under the trading symbol (LE).
About Secret Sauce Partners
Secret Sauce Partners, Inc. is a San Francisco-based start-up and
leading fit solution provider to the global apparel retail industry,
including some of the United States largest retailers. Fit Predictor
finds a shopper’s best fit in seconds using data retailers already
have. Fit Predictor’s private, non-invasive user experience has gained
the trust of over 40 million unique monthly users.
Contact: Michele Casper, Lands’ End, 608-935-4633, michele.casper@landsend.com
Claudia Ricker, Secret Sauce Partners, 415-547-0050, info@secretsaucepartners.com
