Greater Madison Convention & Visitors Bureau
Hotel Week Program Wins Tourism Award
(MADISON) The Greater Madison Convention & Visitors Bureau (GMCVB) is pleased to announce Hotel Week as the recipient of the Trailblazer award, given recently at the 2014 Wisconsin Association of Convention & Visitors Bureaus (WACVB) conference in Brookfield, Wisconsin.
The Greater Madison CVB received the award in the marketing and communication budget between $25,000-$50,000 category for the Madison Hotel Week campaign. In partnership with the Greater Madison Hotel & Lodging Association, the CVB created a 10-day promotion designed to drive awareness and visitor volume during a time of year that is traditionally slow. The campaign generated 147 room nights and an estimated $53,000 in visitor spending. The campaign’s Web site had nearly 4200 unique visitors and the earned media value was $16,000 including Midwest Living social media, Chicago Magazine online, and the Travel Girl Web site.
This year, the 10-day long event will run from February 13 to February 23, 2015. Special Hotel Week packages are available at $75 or $100 per night. Hotel Week also has an exclusive website featuring itineraries and additional activity suggestions for guests to enjoy while they are visiting the Madison area. For all the latest information, be sure to visit madisonhotelweek.com.
“We were excited by the idea of creating Hotel Week and by partnering with the GMCVB and others in our hotel industry. We were guided by the principle of creating a great deal on a great experience and in Hotel Week we truly feel we have created something quite special for guests to Madison,” “said local hotelier Jason Ilstrup, General Manager of Hotel RED. “
The GMCVB is honored to play a key role in supporting the more than 19,000 Dane County jobs supported by tourism. Promoting tourism in Madison since 1972, the GMCVB continues to work strategically to expand upon the more than $1.7 billion dollars generated by visitor spending in Dane Country every year.
