This story explains why data is best used when technology is combined with experience. Most organizations have access to data, and perform data analysis in order to monitor important business results and processes. In today’s digital world, the amount of data available to organizations is increasing, and organizations are moving toward technology solutions to help them manage and analyze their data. Organizations that use their data effectively have an advantage in the market, and without this technology, using and analyzing most of the data that organizations have access to would be impossible.
However, without combining this technology with business experience the information collected cannot be used successfully, and could actually harm the business. If this story is of interest to you, I would be happy to provide more information about why the following factors require both technology and an experienced, knowledgeable person:
Data lacks context and can be meaningless to or misinterpreted by someone who is unfamiliar with the particular business.
Outliers can be a sign of an opportunity or risk, and, in order to be identified as such, need to be analyzed by an expert in the area.
Data patterns can change, and only experienced individuals from the business will be able to identify events that may have affected the data.
Trends and patterns can easily be spotted and interpreted by experienced users, and corrective action can then be taken immediately.
