Wisconsin Bankers Association: Teaching financial literacy to all ages

For more information, contact:

Eric Skrum, Wisconsin Bankers Association

608/441-1216 | (c) 608/445-6430 | [email protected]


April events educate consumers statewide

(Madison) April is National Financial Literacy Month. Last year, 236 Wisconsin bankers gave 992 presentations during the month of April, in conjunction with the Wisconsin Bankers Association’s Teach Children to Save Day. Their efforts reached 16,627 children. This year, bankers hope to extend their reach even further as all month long banks are sponsoring financial literacy events geared towards consumers of all ages, all throughout the state. The Wisconsin Bankers Association (WBA) supports these efforts and provides tools for bankers to use during their events.

“Community outreach is part and parcel of being a banker,” said Rose Oswald Poels, president/CEO of the WBA. “And, this is especially true when it comes to financial literacy. With these efforts, bankers are educating the next generation of homeowners, business leaders and educators on how to better manage their own finances and improve the quality of their lives.”

One popular way banks promote financial literacy to a younger audience is by participating in WBA’s Teach Children to Save Day on April 23. Bankers conduct classroom presentations at local schools and libraries that teach kids the importance of good saving/spending habits. To help bankers who wish to participate in this event, WBA offers each member branch a free Reading Raises Interest Kit to help classroom visits and presentations go smoothly. The 2013 kit features The Berenstain Bears’ Dollars and Sense by Stan and Jan Berenstain, lesson plans to go along with the book, and suggested classroom activities.

If you would like to connect with a bank in your area for a story about financial literacy, please contact WBA’s Eric Skrum at 608/441-1216.


The Wisconsin Bankers Association is the state’s largest financial industry trade association, representing nearly 280 commercial banks and savings institutions, their nearly 2,300 branch offices and 23,000 employees.