CONTACT:
Jeff Boudreau
Vice President, Retail Sales Manager
(608) 203-1223
JBoudreau@wisconsinbankandtrust.com
“Pink Ribbon Debit Card” Charity Partnership
Results in $2,800 Donation in Program’s First Seven Months
Presentation held March 27 at WB&T’s Madison Office
Madison, WI, March 27, 2013—Today Wisconsin Bank & Trust presented a donation to Madison-based Breast Cancer Recovery Foundation, Inc. made possible by almost 115,000 individual swipes of the bank’s “Pink Ribbon Debit Card” during 2012. Gail Riedasch, Executive Director of Breast Cancer Recovery Foundation, accepted the donation on behalf of the non-profit organization at an event held at Wisconsin Bank & Trust’s main office at 8240 Mineral Point Road in Madison.
“We are amazed at how quickly the Pink Ribbon Debit Card program took off after its launch last spring,” said Jeff Boudreau, Vice President and Retail Sales Manager at Wisconsin Bank & Trust. “The program allows our checking account holders to ‘Take a Swipe at Breast Cancer’ right here in our community. This is a grass roots effort that is gaining momentum. We look forward to more people stepping up to help women breast cancer survivors heal emotionally in the coming year.”
The Pink Ribbon Debit Card program began on May 1, 2012 and has since expanded to 1,363 cardholders who collectively made 114,693 transactions through December 31. Every swipe of a Pink Ribbon Debit Card generates a donation of 2.5 cents to Breast Cancer Recovery, whose mission is to provide environments for women breast cancer survivors to heal emotionally.
