Waukesha County Business Alliance: Richard Kessler to present “From Diamonds to Personal Branding”

April 4 program to focus on creating a differentiating brand in a competitive marketplace

Waukesha, Wis. (April 1, 2013) – Richard Kessler, the familiar voice of Kessler’s Diamonds, will present to a group of business leaders on April 4 to talk about his personal success story and how he created the Kessler brand.

Kessler began his business on a shoestring budget in 1980 at the age of 28, and has since grown the business to five locations totaling more than 100 employees. The “diamonds only” company is the largest seller of diamonds in Wisconsin. Kessler relies heavily on radio advertising, running more than 2,000 60-second spots a week, supported by another 500 2-second spots reminding listeners to “please take me to Kesslers.”

The Alliance Breakfast Club, sponsored by Ottawa University, is a monthly program of the Waukesha County Business Alliance which features time for networking along with a speaker. The April 4 program will take place at Country Springs Hotel at 2810 Golf Road, Pewaukee from 7:00am to 9:00am. The program costs $20 for members of the Waukesha County Business Alliance and $40 for non-members. Visit http://www.waukesha.org to register.

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About Waukesha County Business Alliance

Waukesha County Business Alliance is a countywide chamber of commerce with more than 900 member companies, representing more than 60,000 employees. The mission of the Alliance is to drive economic growth in Waukesha County by fostering a vibrant business community built on a foundation of four pillars: Advocacy, Development, Networking and Promotion. The Alliance provides opportunities for its members to advocate on behalf of the business community, develop themselves and their employees, network and build strong business relationships and promote their business.

Contact: Amanda Payne


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