Contact:
Tina Daniell 414.292.0231, tdaniell@n-s.com
Katy Deardorff 414.292.0226, kdeardorff@n-s.com
Brand redesigns website to reflect leadership position in on-premises laundry market
RIPON, Wis. –(Oct. 15, 2013)—UniMac®, a leading provider of on-premises laundry equipment, has redesigned its website, UniMac.com, to better relay the brand’s key messaging. The site showcases UniMac as an industry leader offering the lowest cost of ownership across all on-premises environments.
“For more than 60 years, UniMac has produced industrial-quality laundry equipment with unmatched technology features that improve throughput and lower costs; it is important for our web presence to better reflect this leadership,” said Bill Brooks, National Sales Manager for UniMac. “As our customers’ first point of contact, the website needs to be easily navigable and put information about the benefits of owning UniMac equipment front and center.”
In addition to spotlighting the brand’s new advertising, the UniMac website has been reorganized to feature different on-premises laundry industries with specific videos and case studies available for reference on an easy-to-use banner slider at the top of the page. Besides the new banners, each page is equipped with additional quick links and a new super footer that provide quick access to a distributor locator, financing information and current promotions.
To highlight UniMac’s commitment to innovation, the website has added a section that explains the features and benefits of each new technology incorporated into the machines. In addition to an in-depth analysis of UniMac technologies, including UniLinc™, OPTispray™, OPTidry™ and wireless networking, the section will feature relevant videos and case studies.
The site’s new product area has been restructured to better display product details by category, rather than displaying products by capacity. Each product category page provides specifications, technical literature and advertising brochures in an easy-to-navigate selector.
In March, UniMac debuted a new advertising campaign that encapsulates its leadership position and communicates the lowest cost of ownership proposition for all on-premises laundry markets. The new ads feature UniMac’s inspired design, leading-edge technology and forward-thinking, placing the brand in a league of its own.
For more information regarding UniMac, call 800.587.5458 or visit UniMac.com.
About UniMac:
UniMac provides a full line of heavy-duty industrial equipment for the commercial laundry industry. As key players in the success of on-premises laundry facilities, UniMac commercial laundry equipment continuously achieves high levels of efficiency, quality and durability. And with in-house financing available from UniMac Funding, the company offers the premier solution for business owners and managers that need financial services to support their on-premises laundry operations. UniMac is a division of Alliance Laundry Systems LLC, Ripon, Wis., a leading global manufacturer of commercial laundry products and provider of services for laundromats, multi-housing laundries and on-premises laundries. To learn more, visit http://www.unimac.com/info.
