STIR Advertising: Launches six new websites with BlueCo Brands

Sara Rude

Milwaukee-based companies collaborate to improve customers’ online experience

MILWAUKEE (July 31, 2013) – STIR Advertising & Integrated Messaging along with BlueCo Brands, (formerly King Research) both based in Milwaukee, announced the launch of several linked and interconnected new websites, including:,,,, and, the company’s e-commerce site.

The websites went live last month after about 8 months of work, and serve a broad audience of barbers, salon/spa owners, salon professionals, beauty schools and cosmetology students, as well as the general public.

The newly enhanced websites are part of an overall rebranding effort designed to provide expanded product information, educational resources, along with an enhanced online store experience for Lucky Tiger products. The concept of creating the other brand sites was to elevate awareness and education of other offerings outside of the well-known Barbicide product.

Keyword research and optimization for each brand was essential because of their unique applications and diverse audiences.

“The redesigned sites help to promote the entire family of brands under the BlueCo Brands umbrella,” said Pete Rathkamp, director of digital strategy at STIR Advertising & Integrated Messaging. “We focused on e-commerce as a whole to create a great experience for users, an easy to navigate family of sites, and a central shopping area to purchase all BlueCo Brands’ products.

Among the new features to the website is the “Education and Training” section that provides detailed information on education, training and the BARBICIDE Certification online training program.

“We built the websites with the client in mind, through an easily manageable Content Management System (CMS),” Rathkamp continued. “The client can administer any changes and updates to any of the six sites with one login. This is beneficial because they can make changes as necessary without involving a third party vendor.”

“The team at STIR really helped to guide us through this enormous project in a way that seemed fairly painless,” remarked Leslie Roste, RN, national director – education & new markets. “The end results have impressed our customers and allowed us to create new avenues for securing business, selling product and educating our industry”

Founded in 2001, STIR Advertising and Integrated Messaging is a full-service integrated marketing agency. STIR combines world-class conceptual creative, research, database marketing, media strategy, public relations and promotions to provide incremental value for its clients. Offering both consumer and business-to-business marketing, the firm continues to expand its client list and category experience, including automotive, sporting goods, financial services, tourism, healthcare, medical devices, packaging and manufacturing. For more information, visit or call 414-278-0040.