Shorewest Realtors: Introduces ShorewestTV On Demand

Wendy Norem

Marketing Director
Shorewest, Realtors®
(262) 827-4111, ext. 232
[email protected]


Shorewest, Realtors® Introduces ShorewestTV On Demand

Milwaukee Real Estate company launches web-based video-on-demand application

Brookfield, Wisconsin. Shorewest, REALTORS ®, Wisconsin’s Largest Home Seller™, announced the launch of its newest innovation, a web-based video-on-demand application. ShorewestTV On Demand showcases over 4,000 Shorewest properties for sale with a narrative video.

In recent years, internet video has become a mainstream phenomenon in the United States. Content from dozens of TV networks and major film studios is now routinely offered online. ShorewestTV On Demand capitalizes on this video trend by taking content that is in demand by real estate consumers searching for homes in Milwaukee and southeastern Wisconsin and making it available via the Internet.

“We are pleased to be the first and only real estate brokerage in Wisconsin to leverage this innovative new media format, increasing the exposure for all of our listings on the Internet, around the clock and on-demand,” says Joseph A. Horning, president of Shorewest, REALTORS. “We think of ShorewestTV On Demand as a full blown, locally produced, interactive channel delivered free over the web to anyone with an Internet connection.”

Shorewest, REALTORS® has successfully harnessed the power of both television and the Internet for years to market properties. , the company’s website, is the area’s most trafficked real estate website. And since 2005, Shorewest has maintained a 24-hour television channel which aired both over-the-air and on digital cable station. The new ShorewestTV On Demand application will replace Shorewest’s traditional television media.

“ShorewestTV On Demand takes the best aspects of television and the Internet and marries them together, offering viewers a unique, TV-like experience enhanced with choice, control and flexibility,” says Horning. “ShorewestTV On Demand puts the consumer in control of finding exactly what they are looking for based on their own property search criteria. ShorewestTV On Demand is the latest example of our commitment to providing our agents and sellers with the best tools and technologies to market their properties. For buyers, ShorewestTV On Demand is an easy-to-use and unparalleled interactive experience they will love.”

To use ShorewestTV On Demand, go to . Users simply enter the area and price range parameters to search for properties of interest. A video presentation results, allowing the user to sit back and watch the video or click to any property in the playlist that match their search criteria. On-screen controls to pause or rewind a particular property, as well as the ability for closed captioning and linking to a detail page with more photos and information is easily available.

About Shorewest REALTORS®

Through 65 years and three generations of leadership, Shorewest, REALTORS® has served the housing needs of Wisconsin. From the vision of one man to the power of 1,400, Shorewest has grown to include 23 sales offices and a family of in-house relocation, mortgage, title and insurance services. In 2013, Shorewest was named the #1 Top Workplace in southeastern Wisconsin and 35th in the nation.

Shorewest, Realtors® is Wisconsin’s largest home seller, a position it’s held since 1951. Shorewest currently controls more than 27% of the metro-Milwaukee real estate market, according to Metro Milwaukee MLS.

With innovative services such as its mobile website and apps for iPhone, iPads and iPod Touches and Androids, its 24-hour interactive internet TV channel on , Home Services coordinators, user-friendly bilingual hotline and comprehensive internet site, Shorewest leads in using technology to ensure customer satisfaction. Shorewest, Realtors® also specializes in marketing fine homes. As a member of the Leading Real Estate Companies of the World™, it is a part of Luxury Portfolio, which features the most comprehensive view of luxury-tier properties on the Internet.