Contact: John Ewert
Communications Director
O: (920) 893-4206
jewert@roadamerica.com
ELKHART LAKE, Wis., (May 1, 2013) – Road America announced today that Yamaha has become the Official Motorcycle of Road America as part of a multi-year agreement. Additionally, Yamaha will also play an integral role at the track as part of Road America’s successful motorcycle school programs to educate two-wheel enthusiasts. Endorsed by the Motorcycle Safety Foundation (MSF), Road America’s Basic Rider Courses are taught by award-winning rider coaches who have completed extensive training through the MSF and the Wisconsin Department of Transportation (WisDOT). Successful completion of the school’s basic rider course enables participants to obtain a Class M endorsement on their driver’s license from the WisDOT.
“The Yamaha partnership is a deeply-integrated program that will bring many new benefits to Road America,” said George Bruggenthies, president and general manager of Road America. “We are looking forward to elevating our programs and offerings as we work alongside Yamaha to bring new experiences and opportunities to fans, motorcycling enthusiasts and the many Yamaha motorcycle dealers in the region.”
As part of being an official partner of Road America, Yamaha will have a presence through multiple areas of the venue and fans will have the opportunity to purchase tickets for the GEICO Motorcycle AMA ProRacing Subway SuperBike Doubleheader, May 31-June 2 at local dealerships. As part of the Road America Motorcycle Schools, Yamaha motorcycles will be used exclusively to train beginner and advanced students how to ride safe.
“Yamaha Motor Corporation is very excited to partner with Road America,” said Ryan Stiver, regional marketing manager for Yamaha Motor Corporation. “Yamaha is committed to rider education and safety and through this partnership we will be able to expand Yamaha rider education initiatives at Road America.”
For anyone interested in learning how to ride at Road America, the Basic Rider Course or (BRC) consists of 16 hours of combined classroom and practical riding instruction. Participants in this course learn basic riding techniques on motorcycles and scooters supplied by Yamaha, along with important safety skills to minimize the risks of motorcycling. The BRC course fee is $250.00. The Basic Rider Course 2 (BRC2) is for both veteran riders and those looking to sharpen and build on the skills learned in the BRC. It consists of one hour of classroom and five hours of practical instruction and riders must use their own motorcycles. The BRC2 course fee is $125.00. Road America provides the instruction for both courses in its controlled, off-street environment. Widely known as the largest private motorcycle training facility in Wisconsin, Road America’s schools are designed to maximize the fun and minimize the risk of motorcycling.
For the experienced enthusiast, Road America offers a Level 1 Total Control Advanced Riding Clinic, developed by world-renowned motorcycle journalist and race champion, Lee Parks. This one day clinic will make a specific, measurable improvement in an individual’s skills regarding throttle control, throttle/brake transitions, corner entry, line selection, body position and corner exit. Dynamic classroom sections cover the mental aspects of the techniques with the majority of the time applying and practicing these unique techniques during the range exercises. Road America also offers Supermoto (Demo & Basic). These courses are taught on Road America’s Blain’s Farm & Fleet Motorplex, a purpose-built 1-mile paved and dirt track with multiple configurations and elevation changes. Registration is now open and all courses are offered from April through November. A current schedule of courses is available online at www.roadamerica.com or by calling Road America, 800-365-7223.
Discounts on advance tickets for the Geico Motorcycle AMA ProRacing Subway SuperBike Doubleheader, May 31-June 2 are still available. Additional event details, ticket pricing and camping information for both race weekends can be found at www.roadamerica.com or by calling 800-365-7223. Races run rain or shine and kids 12 and under are free with an adult.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A., (YMUS), is a leader in the motorsports market. The company’s ever-expanding product offerings include motorcycles, ATVs and Side-by-Side vehicle, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States. Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com. Follow Yamaha Motor Corp on www.facebook.com/yamahamotorusa and on Twitter: @yamahamotorusa.
About Road America: Established in 1955 as the first permanent road racing course in the United States, Road America is located midway between Milwaukee and Green Bay in Elkhart Lake, Wisconsin. The world’s best racers have competed at this legendary four-mile, 14-turn road circuit for over 55 years. The 640-acre, park-like grounds offer amazing viewing opportunities, fantastic concessions and high-speed excitement to hundreds of thousands of spectators each year. In addition to public race weekends, Road America offers a variety of group event programs, the Blain’s Farm & Fleet Motorplex for karting and supermoto, and the Road America Motorcycle and Advanced Driving Schools. For more information, visit www.roadamerica.com Follow Road America on www.facebook.com/RoadAmerica and on Twitter: @roadamerica or call 800-365-7223.
