Huebsch: Upgrades online presence as part of new marketing campaign

Redesigned Huebsch.com illustrates brand as industry authority

RIPON, Wis. – (Aug. 28, 2013) – Huebsch®, the expert in commercial laundry efficiency, recently unveiled a newly redesigned website, Huebsch.com. The site includes significant updates to showcase the brand’s commitment to innovation, technology, efficient equipment and customer success.

“For more than a century we’ve introduced countless leading-edge innovations to satisfy our customers’ needs and desires,” said Jay McDonald, Vice President of Distributor Development and Interim North American Sales Manager for Huebsch. “Today, many of our customers turn to our website as the first point of contact, making it necessary for our online resources to be as informative as our knowledgeable staff and distributors would be in person. We believe the updates make Huebsch.com one of the industry’s most informative and easy-to-use websites.”

The most noticeable change is the look and feel of the site, which was given a complete overhaul to provide a more aesthetically-pleasing experience with the clean contrast of Huebsch green and white. Visitors to the site are greeted by an interactive sliding banner showcasing the latest products, promotions and videos to view immediately on the home page.

Of the new content added to the site, there is a new page dedicated to Galaxy™ controls, Huebsch’s innovative control system for commercial laundry equipment. The pinnacle of this new page is an interactive module highlighting the ways vended store owners can optimize their efficiency and maximize revenue with Huebsch washer-extractors and tumble dryers equipped with Galaxy 600 controls.

Potential and current customers can now easily view store owners’ achievements on the updated Success Stories page. The case studies showcase how the right equipment, a dedicated support network of knowledgeable laundry experts, and comprehensive services like laundry design and Genuine Parts are used to meet and exceed a customer’s business goals.

In addition to finding new content, users will also notice the site’s functionality has been significantly improved. With features such as an updated footer on every page, it is now easier than ever for visitors to locate an authorized Huebsch distributor, contact Huebsch and learn about financing options through Huebsch Financial. This efficient feature ensures customers will find what they are looking for the first time instead of sifting through multiple pages.

The redesign of Huebsch.com is just one part of the brand’s overall marketing campaign, which included a new brand platform and creative campaign.

Playing on the innovation concept of the brand, new creative combines the attributes of two real objects – cheetah and rhinoceros, sports car and bulldozer, sneaker and work boot – to create one fictional object that represents the core features of Huebsch laundry equipment, speed and durability. The campaign positions Huebsch as “The Cheetoceros of Laundry,” “The Sportdozer of Laundry,” and “The Snoot of Laundry,” engineering commercial-quality laundry equipment engineered for efficient performance.

For more information on Huebsch products and services, or to locate a distributor, visit Huebsch.com or call 800.553.5120.

Media contact: Kaitlin Corner, 414.292.0224 or [email protected]