GMCVB: Greater Madison Convention & Visitors Bureau VP Diane Morgenthaler earns top industry certification

The Greater Madison Convention & Visitors Bureau congratulates Diane Morgenthaler, Vice-President of Marketing and Strategic Planning for recently earning the designation of Certified Destination Management Executive (CDME). CDME is the only integrated executive program specifically designed for the travel and tourism industry. The rigorous program is run by Destination Marketing Association International (DMAI) the global trade association for official destination marketing organizations.

“The CDME program is recognized as the highest educational achievement for destination management professionals. By earning this designation, these graduates join an elite group of professionals who seek to elevate the industry and its standards,” said Kristin McGrath, CDME, Chair of DMAI’s Education Committee.

Designed to better prepare senior destination management executives for an industry with increasing change and stiff competition; the CDME certification program trains executives to become more effective organizational and community leaders. The program focuses on leadership, productivity, strengthening business acumen and vision. It is the highest educational achievement in the travel and tourism marketing industry.

Morgenthaler was recognized by her peers for her achievement at the recent Destination Management Association International Convention held in Orlando, Florida last month. In addition to the CDME certification, Morgenthaler holds a B.A. in Mathematics from Lafayette College and a M.B.A. in Finance from the University Of Rochester- William E. Simon Graduate School Of Business Administration. She has worked at the GMCVB since 2009.

The GMCVB is honored to play a key role in supporting the more than 19,000 Dane County jobs supported by tourism. Promoting tourism in Madison since 1972, the GMCVB continues to work tirelessly to expand upon the more than $1.7 billion dollars generated by visitor spending in Dane County every year.