French’s Mustard: Celebrate summer in a new way: Participate in National Mustard Day

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Mustard Day 2013 is Saturday, August 3rd


CHESTER, N.J. — French’s(R) Mustard
has helped bring together the people we love, the moments we treasure
and the food we savor ever since it first introduced its Classic Yellow
Mustard in 1904 at the St. Louis World’s Fair. While mustard remains
the most popular condiment for hot dogs, what many people don’t realize
is that French’s Mustard is also 100% natural and has been for over 100
years. It’s also a secret cooking ingredient that many home chefs are
just now starting to share. In honor of National Mustard Day, celebrate
America’s #1 Mustard brand* by using a bit of French’s to add more
flavor to your favorite everyday recipes. So whether you prefer Classic
Yellow, Spicy Brown, Dijon, Horseradish, Honey or Honey Dijon, French’s
has a flavor that will take your family favorite recipe from ordinary
to extraordinary.

With a new museum designed to celebrate this flavorful favorite, why
not take a summer road trip to the National Mustard Museum in
Middleton, Wisconsin, just steps from downtown Madison, Wisconsin’s 2nd
largest city? On Saturday, August 3rd, visit Mustard’s “home” and
experience a fun-filled day for the entire family at the annual
festival that has made mustard an integral part of celebrating summer
across America.

“While most of us recognize mustard for its popularity as a condiment
used on hot dogs, burgers and sandwiches, mustard is about so much
more,” says Barry Levenson, Curator at the National Mustard Museum.
“It’s the versatility of French’s mustard that makes it ideal for
adding a boost of flavor to everyday recipes and French’s Classic
Yellow, Spicy Brown and Horseradish are also zero calories and gluten
free.” This year’s visitors can expect a fun-filled day for the entire
family when National Mustard Day 2013 kicks off at 10 a.m. with free
hot dogs, live music, games, mustard samples and more. Festivities
continue all day until 4 p.m.

National Mustard Day 2013 Activities include:

— Opening ceremonies with Dr. Mustard
— Onsite appearances by the French’s(R) Mustard Man
— Live music by the Red Hot Horn Dawgs
— Free Hot Dogs (*mustard required)
— Mustard Games that raise money for Restoring Hope Transplant House
— Magic by Wayne the Wizard
— Klements onsite grilling brats
— Oscar Mayer Weinermobile
— FREE Mustard sampling

Even if you can’t make it to National Mustard Day, you can celebrate
the day with these great summer recipes and for more, log onto
www.frenchs.com.