Clean Lakes Alliance: Clean Lakes Festival and Loop the Lake Bike Ride on Saturday, July 27

Wednesday, July 24th 2013
Lake Monona, Madison, WI

MADISON—The Clean Lakes Alliance (CLA) and Mad City Ski Team are hosting the 7th annual Clean Lakes Festival, this year at its new location at Law Park on Lake Monona. The festival begins at 10 a.m. on Saturday, July 27th with the first annual Loop the Lake scenic bike ride around Lake Monona. CLA, a Madison-based non-profit organization devoted to improving the water quality of the Yahara lakes and watershed, created the ride as a fundraiser and community-building event that kicks off its 7th annual Clean Lakes Festival – a true one-stop-shop, providing individuals and families with the opportunity to engage in a wide variety of activities both in and along the lake all-day-long. Free festival activities include:

· Kayak, canoe and paddleboard rentals
· Betty Lou boat cruises
· Lands’ End sailing regatta
· Children’s activity center
· A “learning to fish” station
· Live music on a floating stage!
· Water ski shows by Mad City Ski Team
(National Champions 2004, 2006, 2007, 2008, 2009)

The festival serves as one of CLA’s largest fundraisers, enabling the organization’s efforts to improve and protect the lakes’ water quality. Water ski lessons, all-day food and drink, and heritage boat tours ($10/person) are ways in which community members can show their financial support for the lakes at the festival.

The Loop the Lake bike ride will begin at 10:00 a.m. on the Lake Monona bike path next to Machinery Row Bicycles. Riders will travel clockwise around the lake for a ride that will take recreational cyclists approximately one hour and 15 minutes to complete, ending at Law Park to join the Clean Lakes Festival. The bike course will remain open until 2:00 p.m. Along the ride, there will be three checkpoints with beverages provided at each station.

Loop the Lake cyclists support the efforts of Clean Lakes Alliance through their entry fee ($35/individual, $55/family – kids under 10 ride free) or through raising funds with pledge sponsorships. Prizes for pledge levels include:
– $1,000: Lands’ End custom bike produced by Schwinn
– $500: George Forman indoor/outdoor grill
– $250: Black & Decker 12-speed blender
– $100: Schwinn bike helmet

The Clean Lakes Alliance is proud to partner with Trek Bicycle, Schwinn, Saris, CYC Fitness, Budget Bicycle, Isthmus and Lands’ End for Loop the Lake; and with Clean Lakes Festival sponsors: Lands’ End, Spectrum Brands, Alliant Energy Foundation, Ho-Chunk Gaming Madison, Smith & Gesteland, InterCon Energy Services, and Tenth and Blake Beer Company.

To register for Loop the Lake, reserve your spot on a Heritage Boat Tour, and find more details about the Clean Lakes Festival, please visit