ARI Network Services: Leading RV manufacturer selects ARI to support North American lead management program

Solution Will Help Manufacturer and Its Dealers Increase
Sales of New Inventory

MILWAUKEE, July 10, 2013 (GLOBE NEWSWIRE) — ARI Network Services
(OTCBB:ARIS), a leader in creating, marketing, and supporting software,
SaaS and DaaS solutions that connect consumers, dealers, distributors,
and manufacturers in selected vertical markets, announced today that a
leading manufacturer in the recreational vehicle industry has selected
ARI’s FootSteps(TM) Channel Connect solution to power its new lead
management program and help its dealers throughout the U.S. and Canada
Sell More Stuff!(TM)

As a leading manufacturer of motor homes, travel trailers and fifth
wheel products, with more than 400 independent franchise dealers, the
efficient management of sales leads is critical to its continued
growth.

The company was seeking a cloud-based lead management solution with
greater functionality and flexibility than was currently provided
in-house. ARI’s FootSteps Channel Connect will be deployed to provide
the manufacturer and its dealers with an easy-to-use lead management
solution to convert more shoppers into buyers. When consumers visit the
manufacturer or a third party website and submit a lead — e.g. request
a catalog, configure a unit of inventory or ask for more information —
FootSteps Channel Connect will facilitate distribution of these sales
opportunities to the right dealership in real-time, and automate the
follow-up, scheduling and management reporting to increase sales
conversion rates.

“Every time a manufacturer sends a lead to a dealership for follow up,
they take a leap of faith,” said Roy W. Olivier, President and Chief
Executive Officer of ARI. “FootSteps Channel Connect eliminates the
risks inherent in this handoff by automating and creating transparency
in the process, helping dealers respond in a timely manner, follow up
and ultimately convert more leads into sales. It puts the manufacturer
in the driver’s seat and gives them complete visibility and control of
every lead,” added Olivier. “We’re confident that FootSteps will help
dealers exceed buyers’ expectations by delivering an immediate and
quality response to every lead, resulting in more leads converted to
sales.”

About ARI

ARI Network Services, Inc. (“ARI”) (OTCBB:ARIS) creates award-winning
software-as-a-service (“SaaS”) and data-as-a-service (“DaaS”) solutions
that help equipment manufacturers, distributors and dealers in selected
vertical markets Sell More Stuff!(TM) — online and in-store. Our
innovative products are powered by a proprietary library of enriched
original equipment and aftermarket content that spans more than 10.5
million active part and accessory SKUs, 469,000 models and $1.7 billion
in retail product value. We remove the complexity of selling and
servicing new and used inventory, parts, garments, and accessories
(“PG&A”) for customers in automotive tire and wheel, powersports,
outdoor power equipment, marine, RV and white goods industries. More
than 22,000 equipment dealers, 195 distributors and 140 manufacturers
worldwide leverage our web and eCatalog platforms to Sell More
Stuff!(TM). For more information on ARI, visit www.investor.arinet.com.

Additional Information

— Follow @ARI_Net on Twitter: www.twitter.com/ARI_Net
— Become a fan of ARI on Facebook: www.facebook.com/ARINetwork
— Read more about ARI: www.investor.arinet.com/about-us

Forward-Looking Statements

Certain statements in this news release contain “forward-looking
statements” regarding future events and our future results that are
subject to the safe harbors created under the Securities Act of 1933.
All statements other than statements of historical facts are statements
that could be deemed to be forward-looking statements. These statements
are based on current expectations, estimates, forecasts, and projects
about the markets in which we operate and the beliefs and assumptions
of our management. Words such as “expects,” “anticipates,” “targets,”
“goals,” “projects”, “intends,” “plans,” “believes,” “seeks,”
“estimates,” “endeavors,” “strives,” “may,” or variations of such
words, and similar expressions are intended to identify such
forward-looking statements. Readers are cautioned that these
forward-looking statements are subject to a number of risks,
uncertainties and assumptions that are difficult to predict, estimate
or verify. Therefore, actual results may differ materially and
adversely from those expressed in any forward-looking statements. Such
risks and uncertainties include those factors described in Part 1A of
the Company’s annual report on Form 10-K for fiscal year ended July 31,
2012, filed with the Securities and Exchange Commission. Readers are
cautioned not to place undue reliance on these forward-looking
statements. The forward-looking statements are made only as of the date
hereof, and the Company undertakes no obligation to publicly release
the result of any revisions to these forward-looking statements. For
more information, please refer to the Company’s filings with the
Securities and Exchange Commission.

CONTACT: For More Information, Contact
Jon M. Lintvet, Chief Marketing Officer,
+1-414-973-4300, [email protected]; or
Gregory V. Taylor, CFA, at Three Part Advisors,
+1-214-295-8370, [email protected]